To compete and be profitable in today’s marketplace, you need big, creative solutions and you need them now.
Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas.
This week I welcome Roger Firestein to the show to discuss how to come up with breakthrough ideas in your company. Roger is the author of the book Create in a Flash: A Leader’s Recipe for Breakthrough Innovation.
He has trained more people to lead the creative process than anyone else in the world. He is the Senior Faculty member at the International Center for Studies in Creativity, and President of Innovation Resources, Inc.
You can learn more about Roger and access some of the resources he references on this podcast episode by visiting https://rogerfirestien.com.
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