This week, we’ll be discussing a well-known, but probably underutilized social media platform for marketing your line of products. I’m talking about Pinterest. Here are a few facts you may not know: 85% of Pinners say they use Pinterest to plan new projects Weekly conversions on Pinterest grew by 300% in 2020 8 in 10 Pinterest users say the…
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This week, freelance copywriter Sean McCool joins me once again on the show to discuss copywriting and email marketing. Sean will be sharing some great advice for storytelling and engaging your customers by email without annoying them. The goal of your business is to stay top of mind with your customers and prospects, but how…
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This week, Genilee Parente, executive editor of Cast Polymer Connection joins me on the podcast to discuss the Summer issue that just went out this week. We’ll be highlighting a few of the articles including a great marketing piece on digital storytelling. We also discuss some encouraging forecasts in the commercial construction industry and the…
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This week, Per Sjofors, also known as the “The Price Whisperer” ™ joins me on the show to talk about increasing prices while keeping your customers happy. Before moving to the US in the mid-1990s, Per ran a couple of companies in Europe. After moving, he also ran a couple of companies in the US….
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This week, I have a two-part interview with Chris Hurdleston and Marcos Vidal of ACS International, and also Marco Suess of Dorfner. ACS International is a leading supplier of raw materials for composites industries such as cast polymer, solid surface, and fiber-reinforced plastic (FRP). ACS Overview Feat. Kay from ldpstudios on Vimeo. Dorfner specializes in…
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This past week Leah Gaylord of House of Marble and Granite joined me on the show to discuss their company. Leah and her husband Ty purchased the company back in 2018 from the previous owner of 35 years. Leah will share some of the challenges they’ve faced over the last couple of years dealing with…
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This week I welcome Bryan Geary and Carl Sorrell, authors of the book On the Plant Floor: A Practical Guide to Daily Leadership in the Manufacturing Factory. They both have over 70 years of hands-on experience in the manufacturing world including plant management, site selection, start-ups, team formation, engineering, and process design. Their book provides a…
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This week I welcome Kim Wallace, Executive Vice President with Hire Dynamics, a staffing firm that places 12,000 people a week in the Southeast part of the country. Manufacturing is one of the industries Hire Dynamics specializes in, and Kim will share her perspective on the staffing problems so many small businesses are dealing with,…
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This week, Iman Bashir joins me on the show to talk about 2021 SEO strategies and how AI (artificial intelligence) can be used to enhance your own search engine marketing plan. Iman is the founder of Craftly.AI, an AI-Powered Copywriting assistant that generates original content for SEO purposes. As a web-based artificial intelligence writing platform, Craftly.AI leverages natural language processing…
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This week Eric Rittmeyer joins me on the show to discuss his book, The Emotional Marine: 68 Mental Toughness and Emotional Intelligence Secrets to Make Anyone Instantly Like You. Eric is a former US Marine and an expert in the fields of mental toughness and emotional intelligence. He’s been a professional speaker for the past…
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