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212: Marketing Minute- Four Levels to Talking About Your Products
On this marketing minute episode, we’ll discuss be discussing features, advantages, benefits, and ultimate benefits. Understanding and using all four of these can amp up your marketing and advertising game.
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211: The 85 Percent Rule and How to Create Opportunities for Breakthrough Innovation
On this first episode of 2024, we’ll be discussing the topic of the 85 Percent Rule. If you’ve never heard of the 85% rule, it runs counterintuitive to what most of us have been taught – which is to give your maximum output. Operating at 100% all of the time is not sustainable, and eventually…
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210: Discussing Fiber Patch Placement (FPP) with John Melilli of Composite Automation
This week, John Melilli of Composite Automation LLC joins me on our last podcast episode of 2023. John has over 30 years of experience in the application of mechanical, electrical & industrial automation components and systems for manufacturing. He’s been working with composite part manufacturers since 2004. Composite Automation is the only manufacturer’s representative firm in North America that…
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209: How to Use LinkedIn Effectively for Business Growth
On this episode, Thomas Helfrich joins the podcast to discuss LinkedIn lead generation and business growth. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching. He is the author of the book series “Never Been Promoted” and hosts a podcast of the…
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208: Innovative Technology That Measures Surface Readiness for Bonding, Coating or Sealing at Any Point in The Production Process
On this episode, Lucas Dillingham of Brighton Science joins the podcast to highlight their company’s technology – a system that manufacturers to confidently assess surface readiness for bonding, coating or sealing at the point of preparation. You can learn more about their technology by visiting https://www.brighton-science.com.
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207: Rules of Persuasion: How the Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive
On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. His new book not only explains exactly how persuasion works in all forms of human…
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206: The Magic of Conversational Storytelling – Interview with David Garfinkel
On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code. In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…
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205: Interviews from CAMX 2023 in Atlanta GA
On this episode, I share some podcast interviews I had the opportunity to do at CAMX 2023 in Atlanta, GA last week. CAMX is the largest, most comprehensive composites and advanced materials event in North America.
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204: Discussing the Latest News From AKPA Chemicals with Ryan Oner
This week Ryan Oner of AKPA Chemicals joins me to share some of the latest news from their company. AKPA Chemicals specializes in the production of organic peroxides & initiators. They will be featuring at CAMX in Atlanta next week at booth T44. You can visit their website at https://akpachemicalus.com.
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