Industry News

198: Upcycling FRP Scrap into New Composite Materials – Interview with David Morgan of Carbon Rivers

September 16, 2023 Jonathan 0:24:20

This week David Morgan, the chief strategy officer at Carbon Rivers joins me to discuss their upcycle programs in the wind energy, automotive, marine, construction, and glass fiber markets. Carbon Rivers is a Certified Small Business founded by engineers and scientists, headquartered in Knoxville, TN. Their process separates polymers and other organic materials from fiberglass reinforcement, allowing the…

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197: Marketing Actions To Skyrocket Your Brand In The Digital Age – Interview with Phil Masiello of CrunchGrowth

September 9, 2023 Jonathan 1:05:38

On this episode, I share an interview with Phil Masiello, the co-founder of CrunchGrowth. Phil has a long history of success in the business world. He is the founder of 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. He’s also the author of a book called Think-Engage-Thrive: Marketing Actions To Skyrocket Your…

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196: The Four W’s of Direct Marketing

September 5, 2023 Jonathan 0:04:35

On this episode’s marketing minute, I’ll share the 4 W’s of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition.

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195: How to Get Testimonials From Your Customers With Ease

August 31, 2023 Jonathan 0:03:04

Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …

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194: Marketing Minute – 3 Questions to Improve Your Marketing Story

August 25, 2023 Jonathan 0:05:24

On this episode, I share three questions to ask to help you create a better marketing story. This comes from the book The 10 Stories Great Leaders Tell.

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193: Redefining Mold Release – Interview with Zach Sinz of Stoner Molding Solutions

August 22, 2023 Jonathan 0:31:25

On this episode, Zach Sinz of Stoner Molding Solutions joins me. Known for superior performance and consistent quality, Stoner has been helping manufacturers mold more parts in less time since 1942. Every Stoner formulation is designed to optimize your production process and significantly improve your bottom line. Stoner’s brand portfolio offers solutions for any molding process. If…

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192: Marketing Minute – How to Create Credibility in Your Marketing Messages

August 17, 2023 Jonathan 0:03:53

Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.

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191: Is Industrial Tech Creating a Stronger Economic Future for the US? – Discussion with Nick Santhanam

August 16, 2023 Jonathan 0:24:05

On this episode, I share an interview with Nick Santhanam, author of the best-selling book, The Titanium Economy. While silicon valley tech companies tend to dominate today’s news headlines, many of the fastest-growing, most profitable companies in the United States are companies you’ve likely never heard of. These booming companies belong to a burgeoning sector—industrial tech….

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189: Marketing Minute – The $250K Thank You Note

August 10, 2023 Jonathan 0:06:20

This is the first episode of the Cast Polymer Radio “Marketing Minute”. These are quick sales and marketing tips to help you grow your business. Today’s episode is called The $250K Thank You Note. It’s a great example of how “snail mail” and personal touch still work in marketing.

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188: Interview with Kyle Jordan, the New Director of Certifications at the ACMA

August 7, 2023 Jonathan 0:21:33

On this episode, I welcome Kyle Jordan on the show. Kyle is the new director of certifications with the ACMA. Their CCT program supports professional development and facilitates uniform training and technical skills. It’s the only certification program of its kind in the industry. This program is completed online and provides enrollees with all the resources…