Industry News

163: How to Create “Mafia Offers” Your Prospects and Customers Can’t Refuse – Part 1

On this episode, I welcome Dr. Lisa Lang to the show. She is one of the foremost Theory of Constraints experts in the world. She’s been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek.  She is the president of The Science of Business, specializing in increasing profits for manufacturers by applying the…

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162: How to Use AI in Your Email Marketing Campaigns

On this episode, Ajay Goel joins me to discuss how AI can be used to help create email marketing campaigns. Ajay is the founder of GMass, an established and innovative solution that seamlessly integrates into GMail, creating mass email, mail merge, and follow-up email services possible within the world’s most popular email service.  Ajay has been…

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161: Discussing Cold Weather Curing Issues and Multi-Component Peroxides with Dennis Fink of AKPA

On this episode, Dennis Fink of AKPA Chemical joins me to share some tips on how to troubleshoot gelcoat & resin curing problems related to the below-freezing cold weather we’ve all experienced recently.  His diverse experience runs the gamut – from production supervision and management, research and development, to field technical service in polyester resins…

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160: How ChatGPT Can Skyrocket Your Company’s Digital Marketing Success

On this episode, Sean McCool joins me to show how to use ChatGPT, a new AI platform to improve your content marketing, email marketing campaigns, and advertising. This new AI software is really amazing and we’ll be walking through some examples of how to use it in your own business.  To sign up for a…

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159: Interview with Tato Corcoran of Brandt Molded Marble

This week, Tato Corcoran joins me on the show. Tato is the proud owner of Brandt Molded Marble, a new ICPA member. Tato graduated from the University of California at Davis in 2014 and then started a career in the Silicon Valley tech industry serving as an Executive Assistant to a Fortune 200 executive. Several…

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158: How to Use Behavioral Science to Improve Your Sales and Marketing

On this week’s episode, we’ll be discussing how to increase engagement, response, and ROI by harnessinghardwired human behavior and instinctive responses. I share an interview with Nancy Harhut. She is the author of the new book Using Behavioral Science in Marketing. 

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157: How This Entrepreneur Couple Built America’s 9th Fastest Growing Manufacturing Company

This week I welcome Jen and Chris Hudak founders of Escapod on the podcast. This couple started a business out of a garage back in 2016 and now have over 70 employees on staff.  Their company was just listed as America’s 9th fastest growing manufacturing company in the recent Inc. 5000 list.  On this episode, you’ll…

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156: Mindsets, Skills, and Behaviors for Being a Successful People-Centric Leader

This week Steven Howard joins me on the podcast show. Steven is an award-winning author of 22 leadership, business, and motivational books. We’ll be discussing a couple of his latest books. His most recent book is Humony Leadership: Mindsets, Skills, and Behaviors for Being a Successful People-Centric Leader. Humony is a created word comprising human, humanity, and harmony…

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155: A New Technological Innovation for Composite Lighting and other Interviews from CAMX 22

On this episode, I feature an interview I did at CAMX that highlights an innovative approach that allies composites, fiber optics, and electricity safely.  With the marriage of Guardtex’s high-tech textile lighting solution Kanvaslight and Structural Composites‘ groundbreaking resin CoCure, LamLight was born. With LamLight, lighting can be integrated into any composite structure, bringing the…

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