Interviews

Episode 33: We Discuss Instagram Marketing & How to Create Ads that Attract New Customers

With over a billion monthly users and more than 500 million daily users, Instagram is now the second most engaged social media platform behind Facebook.This week, Ben Blackmon of One Focus Marketing joins me once again on the show to discuss how to use Instagram advertising to bring in new customers to your business.

Read More

Episode 32: A Simple Email Marketing Strategy for Automating Cold Emails & Follow-ups

This week Ryan O’Donnell joins me on the podcast to discuss the topic of email marketing and how to automate your cold emails. Many small businesses today use email autoresponder services for reaching out to their customers and prospects. The problem with these services is that they typically don’t allow you to enter cold emails…

Read More

Episode 31: Interview with Darren Suggs of Marble Masters

This week, I welcome Darren Suggs, co-owner of Marble Masters on the show. He and his brother purchased their business during the summer of 1980 and have been at it ever since. They both grew up on a farm and his uncle owned a machine shop close to them so they were always tinkering and…

Read More

Episode 30: Highlighting the Summer Edition of Cast Polymer Connection – Interview with Genilee Parente

On this week’s episode, we welcome Genilee Parente, the executive editor of Cast Polymer Connection. We’ll be discussing some of the biggest stories featured in the summer edition of CPS which include: How the Pandemic has affected ICPA member companies. Tyvarian: A company born from innovation. Safe Plant of the Year: IMI Genilee does such…

Read More

Episode 29: How to Create FB Advertising Campaigns That Drive Customers to Your Business

This week, my friend Ben Blackmon of One Focus Marketing joins me on the show to discuss how to create effective Facebook advertising campaigns that drive customers to your business.  Ben hosts his own weekly podcast show called Facebook Ads with a Twang. CCT Training for ICPA Members Just a reminder again, CCT Program Training Cast Polymer…

Read More

Episode 28: How to Create a High Performing TV Ad – Interview with April Sauer of Manstone

This week, I welcome April Sauer on the podcast show to discuss marketing and advertising. April is a new board member of the ICPA and works as the Marketing and Sales Director for Manstone, Colorado’s leading producer of custom bath products for contractors and homeowners since 1972. On this episode, she’ll be sharing some great…

Read More

Episode 27: Serving the Communities of New England for 40 years – Interview with Derek Hill of Syn-Mar Products

This week Derek Hill of Syn-Mar Products joins me to discuss how their company has weathered the last few months, and also how they are using content marketing and social media to connect and engage with their customers and suppliers.  Syn-Mar Products is a family-owned and operated business that has been serving the communities of New England…

Read More

Episode 26: Details on Online CCT Training for ICPA Members

This week Andrew Pokelwaldt, Director Certifications of ACMA joins me to discuss the upcoming CCT training coming up at the end of June. Andrew will be the facilitator and the training will take place over three, one and a half hour sessions.  On this episode, we’ll be discussing some of the details of this upcoming…

Read More

Episode 25: Providing Custom Ventilation Systems to the Cast Polymer Industry – Interview with Jeff Austad of VS

On this episode, Jeff Austad of Ventilation Solutions joins me on the show to discuss some of the custom engineering services they offer to the composites & cast polymer industry.  Ventilation Solutions brings 30+ years of experience in providing engineered solutions for customers needing industrial air moving equipment, emission control, dust control, air handling, and…

Read More

Episode 24: How to Develop a Sales and Marketing Plan that Gives Your Business Direction

This week Hank and Sharyn Yuloff join me on the podcast to discuss the topic of small business marketing & sales. Sharyn and Hank have authored 6 best-selling business books on marketing, sales, and human resources. Their company, Yuloff Creative Marketing Solutions, offers complete traditional and technological marketing plans for small companies who never thought they…

Read More