Marketing

215: On a Journey to Disrupt Composites Manufacturing – Interview with Tyler Alvarado

February 19, 2024 Jonathan 0:24:18

On this episode, I share an interview I did with Tyler Alvarado. Tyler is the CEO of Continuous Composites, a company that’s on a journey to transform manufacturing. Continuous Composites began with a realization that composite manufacturing was a problem waiting to be solved. Their vision is to break the mold of additive manufacturing and advance…

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212: Marketing Minute- Four Levels to Talking About Your Products

January 17, 2024 Jonathan 0:05:53

On this marketing minute episode, we’ll discuss be discussing features, advantages, benefits, and ultimate benefits. Understanding and using all four of these can amp up your marketing and advertising game.

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211: The 85 Percent Rule and How to Create Opportunities for Breakthrough Innovation

January 9, 2024 Jonathan 0:41:06

On this first episode of 2024, we’ll be discussing the topic of the 85 Percent Rule. If you’ve never heard of the 85% rule, it runs counterintuitive to what most of us have been taught – which is to give your maximum output. Operating at 100% all of the time is not sustainable, and eventually…

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210: Discussing Fiber Patch Placement (FPP) with John Melilli of Composite Automation

December 28, 2023 Jonathan 0:25:24

This week, John Melilli of Composite Automation LLC joins me on our last podcast episode of 2023. John has over 30 years of experience in the application of mechanical, electrical & industrial automation components and systems for manufacturing. He’s been working with composite part manufacturers since 2004. Composite Automation is the only manufacturer’s representative firm in North America that…

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209: How to Use LinkedIn Effectively for Business Growth

December 14, 2023 Jonathan 1:07:45

On this episode, Thomas Helfrich joins the podcast to discuss LinkedIn lead generation and business growth. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching. He is the author of the book series “Never Been Promoted” and hosts a podcast of the…

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208: Innovative Technology That Measures Surface Readiness for Bonding, Coating or Sealing at Any Point in The Production Process

December 6, 2023 Jonathan 0:59:24

On this episode, Lucas Dillingham of Brighton Science joins the podcast to highlight their company’s technology – a system that manufacturers to confidently assess surface readiness for bonding, coating or sealing at the point of preparation. You can learn more about their technology by visiting https://www.brighton-science.com.

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207: Rules of Persuasion: How the Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive

November 28, 2023 Jonathan 0:27:15

On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. His new book not only explains exactly how persuasion works in all forms of human…

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206: The Magic of Conversational Storytelling – Interview with David Garfinkel

November 17, 2023 Jonathan 0:58:58

On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code. In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…

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205: Interviews from CAMX 2023 in Atlanta GA

November 7, 2023 Jonathan 1:08:09

On this episode, I share some podcast interviews I had the opportunity to do at CAMX 2023 in Atlanta, GA last week. CAMX is the largest, most comprehensive composites and advanced materials event in North America.

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202: Why Storytelling Wins In Marketing – A Lesson From Schlitz Beer

October 16, 2023 Jonathan 0:05:22

On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested…