On this first episode of 2024, we’ll be discussing the topic of the 85 Percent Rule. If you’ve never heard of the 85% rule, it runs counterintuitive to what most of us have been taught – which is to give your maximum output. Operating at 100% all of the time is not sustainable, and eventually…
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This week, John Melilli of Composite Automation LLC joins me on our last podcast episode of 2023. John has over 30 years of experience in the application of mechanical, electrical & industrial automation components and systems for manufacturing. He’s been working with composite part manufacturers since 2004. Composite Automation is the only manufacturer’s representative firm in North America that…
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On this episode, Thomas Helfrich joins the podcast to discuss LinkedIn lead generation and business growth. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching. He is the author of the book series “Never Been Promoted” and hosts a podcast of the…
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On this episode, Lucas Dillingham of Brighton Science joins the podcast to highlight their company’s technology – a system that manufacturers to confidently assess surface readiness for bonding, coating or sealing at the point of preparation. You can learn more about their technology by visiting https://www.brighton-science.com.
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On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. His new book not only explains exactly how persuasion works in all forms of human…
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On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code. In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…
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On this episode, I share some podcast interviews I had the opportunity to do at CAMX 2023 in Atlanta, GA last week. CAMX is the largest, most comprehensive composites and advanced materials event in North America.
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On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested…
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On this episode, Cindy Squires and Rebekah Stacha join me to highlight CAMX 2023 taking place down in Atlanta at the end of October. CAMX is the largest, most comprehensive composites and advanced materials event in North America. It offers a robust education program with a massive exhibit hall showcasing hundreds of manufacturers, distributors, and suppliers. You…
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This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology – including his most recent Think Like a Mind Reader. He is the founder of several consulting companies, a multiple author, a world-traveling entertainer, and a public…
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