Small Business Strategies

Episode 113: How to Handle Pricing During Inflation & Supply Chain Disruptions

This week Mark Stiving joins me on the show to discuss handling pricing during times of inflation and supply chain disruptions.  Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing…

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Episode 112: Grout Free Designs and Kitchen & Bath Remodeling Trends for 2022

This week Gregg Cantor joins me on the show to discuss some Kitchen & Bath Remodeling Trends for 2022. Gregg is the president and CEO of Murray Lampert, a family-owned San Diego Design Build Remodel company established in 1975. For over 45 years, they’ve been providing outstanding service to homeowners.  Over the years, Gregg has…

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Episode 111: 5 Media Secrets Proven to Amplify Your Company’s Brand

This week, we’ll be discussing how to leverage the power of the news media to amplify your company’s brand locally. These are low-cost secrets (some don’t cost a dime) for getting more exposure for your business.  My guest is Emily Richett, a former TV news reporter and now the CEO of HAPPY PR, an award-winning publicity agency…

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Episode 110: A History of Innovation – Interview with Elvis Eswara of Micalline

This week I welcome Elvis Eswara to the show. Elvis is the president of Micalline, a company based out of Columbia, SC that has been known for high-quality cultured marble products since 1966.  Micalline was founded back in 1966 by Louis Williams, Jr. Mr. Williams was a veteran and a dedicated craftsman in the tile industry….

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Episode 109: Where does Gen Z Want to Work and How Do You Attract Them?

This week I welcome Casey Welch to the show. Casey is the co-founder and president of Tallo, a company that connects the next generation of talent with opportunities in the workplace.  On this episode, we’ll be discussing the worker shortage for many industries including manufacturing and trucking. Casey will be sharing some interesting data from…

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Episode 108: Discussing Feature Stories from POLYCON 2021 for the Cast Polymer Connection Winter Edition

On this episode, Genilee Parente joins me again to share her takeaways from POLYCON 2021, and some of the stories that will be featured in the Cast Polymer Connection winter issue.  Genilee is executive editor of Cast Polymer Connection and she welcomes ideas on companies to profile. Send them togsparente@verizon.net.

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Episode 107: Review of POLYCON 2021 and a Look Ahead to Next Year’s Event

This week Jennifer Towner and Larry Brannan join me on the show to discuss some of the feedback received from POLYCON 2021 in Salt Lake City, Utah. Kerry Klodt and Todd Werstler from Tower Industries also are joining us to share some exciting details in store for POLYCON 2022.  

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Episode 106: The Art of Effective Business Communication – Interview with Dr. Howard Rankin

Communication is one of the most essential human skills, but rarely are we taught how to do it effectively. This week, I welcome Dr. Howard Rankin on the show. He is the author of the book Power Talk: The Art of Effective Communication. He’s written numerous books and has an extensive psychology and neuroscience background. His…

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Episode 105: How to Manage And Protect Your Company’s Reputation Online in a Social Media World

This week, I welcome Kent Lewis to the podcast. He is the founder and CEO of Anvil, an online marketing company founded in 2000, two years after Google officially launched as a search engine. As one of the oldest search engine marketing agencies in the Pacific Northwest, and one of the most award-winning in the United States, Anvil…

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Episode 104: TikTok Marketing for Business Owners – How to Grow Customer Sales From One of the World’s Leading Platforms

TikTok has become the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. What many business owners may not realize is it offers an unprecedented opportunity for businesses to promote their products to a younger audience of prospects & customers.  On this episode,…

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