This week, best-selling author Mark Boundy joins me on the show to discuss how to become more customer-centric. He is the author of the book Radical Value, which builds on the premise – The purpose of any company is to generate higher value than it costs to deliver. In his book, Mark takes this deceptively simple principle,…
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This week, Chris Smith owner of Lafayette Marble and Granite joins me on the show to talk about their company. Lafayette Marble and Granite is a full-service customer shower retailer and installer based in Lafayette, Louisiana. For years, they’ve been providing high-quality synthetic and natural stone countertops to residential and commercial clients in the region….
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This week, we welcome Dirk De Vuyst of International Marble back on to discuss how they are handling the ongoing issue of labor shortages, supply-chain hiccups, and rising costs. Sponsors for this episode:
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This week, we’ll be discussing a well-known, but probably underutilized social media platform for marketing your line of products. I’m talking about Pinterest. Here are a few facts you may not know: 85% of Pinners say they use Pinterest to plan new projects Weekly conversions on Pinterest grew by 300% in 2020 8 in 10 Pinterest users say the…
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This week, freelance copywriter Sean McCool joins me once again on the show to discuss copywriting and email marketing. Sean will be sharing some great advice for storytelling and engaging your customers by email without annoying them. The goal of your business is to stay top of mind with your customers and prospects, but how…
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This week, Genilee Parente, executive editor of Cast Polymer Connection joins me on the podcast to discuss the Summer issue that just went out this week. We’ll be highlighting a few of the articles including a great marketing piece on digital storytelling. We also discuss some encouraging forecasts in the commercial construction industry and the…
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This week, Per Sjofors, also known as the “The Price Whisperer” ™ joins me on the show to talk about increasing prices while keeping your customers happy. Before moving to the US in the mid-1990s, Per ran a couple of companies in Europe. After moving, he also ran a couple of companies in the US….
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This past week Leah Gaylord of House of Marble and Granite joined me on the show to discuss their company. Leah and her husband Ty purchased the company back in 2018 from the previous owner of 35 years. Leah will share some of the challenges they’ve faced over the last couple of years dealing with…
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This week I welcome Bryan Geary and Carl Sorrell, authors of the book On the Plant Floor: A Practical Guide to Daily Leadership in the Manufacturing Factory. They both have over 70 years of hands-on experience in the manufacturing world including plant management, site selection, start-ups, team formation, engineering, and process design. Their book provides a…
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This week, Iman Bashir joins me on the show to talk about 2021 SEO strategies and how AI (artificial intelligence) can be used to enhance your own search engine marketing plan. Iman is the founder of Craftly.AI, an AI-Powered Copywriting assistant that generates original content for SEO purposes. As a web-based artificial intelligence writing platform, Craftly.AI leverages natural language processing…
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