This week, we’ll be discussing a well-known, but probably underutilized social media platform for marketing your line of products. I’m talking about Pinterest. Here are a few facts you may not know: 85% of Pinners say they use Pinterest to plan new projects Weekly conversions on Pinterest grew by 300% in 2020 8 in 10 Pinterest users say the…
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This week, freelance copywriter Sean McCool joins me once again on the show to discuss copywriting and email marketing. Sean will be sharing some great advice for storytelling and engaging your customers by email without annoying them. The goal of your business is to stay top of mind with your customers and prospects, but how…
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This week, Genilee Parente, executive editor of Cast Polymer Connection joins me on the podcast to discuss the Summer issue that just went out this week. We’ll be highlighting a few of the articles including a great marketing piece on digital storytelling. We also discuss some encouraging forecasts in the commercial construction industry and the…
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This week, Per Sjofors, also known as the “The Price Whisperer” ™ joins me on the show to talk about increasing prices while keeping your customers happy. Before moving to the US in the mid-1990s, Per ran a couple of companies in Europe. After moving, he also ran a couple of companies in the US….
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This past week Leah Gaylord of House of Marble and Granite joined me on the show to discuss their company. Leah and her husband Ty purchased the company back in 2018 from the previous owner of 35 years. Leah will share some of the challenges they’ve faced over the last couple of years dealing with…
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This week I welcome Bryan Geary and Carl Sorrell, authors of the book On the Plant Floor: A Practical Guide to Daily Leadership in the Manufacturing Factory. They both have over 70 years of hands-on experience in the manufacturing world including plant management, site selection, start-ups, team formation, engineering, and process design. Their book provides a…
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This week, Iman Bashir joins me on the show to talk about 2021 SEO strategies and how AI (artificial intelligence) can be used to enhance your own search engine marketing plan. Iman is the founder of Craftly.AI, an AI-Powered Copywriting assistant that generates original content for SEO purposes. As a web-based artificial intelligence writing platform, Craftly.AI leverages natural language processing…
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This week Eric Rittmeyer joins me on the show to discuss his book, The Emotional Marine: 68 Mental Toughness and Emotional Intelligence Secrets to Make Anyone Instantly Like You. Eric is a former US Marine and an expert in the fields of mental toughness and emotional intelligence. He’s been a professional speaker for the past…
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This week, Christopher Brenchley co-founder & CEO of Surehand joins me on the show to discuss Rock the Trades™, a workforce development initiative that celebrates the American industrial worker—raising awareness of the skilled trades as a fulfilling career path and enabling those who choose to embark upon it. The skills gap in the U.S. may…
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This week Gustavo Perez joins me on the show to discuss his company Marble-Lite™, one of the newest members of the ICPA. Marble-Lite is a 2nd generation family-owned business that specializes in cast mineral luxury items for homes and businesses. They’ve been serving the South Florida market since 1978. On this episode, Gus will be sharing the…
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