Small Business Strategies

Episode 75: Discussing the Cast Polymer Connection Spring Issue, Kitchen & Bath Trends, Home Remodeling, and Other Topics with Genilee Parente

March 31, 2021 Jonathan 00:35:55

This week, Genilee Parente joins me again on the podcast to discuss the upcoming Spring issue of Cast Polymer Connection. We’ll be discussing her feature story on SFI and the transitions program they offer to high school students as a way to earn a paycheck while learning and remaining in school. We’ll also discuss some…

Podcast: Play in new window | Download

Subscribe: RSS

Episode 74: Interview with Paul Conover of Engineered Stone Group

March 27, 2021 Jonathan 00:19:28

This week, Paul Conover of The Engineered Stone Group joins me to talk about their company. The Engineered Stone Group is one of the newest members of the ICPA. The Engineered Stone Group is a European holding company consisting of four companies: Marmite, Acquabella, F&D Group, and MC Bath. Engineered stone is an innovative material that unites…

Podcast: Play in new window | Download

Subscribe: RSS

Episode 73: How to Increase Sales by Mastering the Art of Digital Storytelling

March 20, 2021 Jonathan 00:45:45

This week I welcome Lisa Apolinski on the show. She’s the author of Persuade with a Digital Content Story!: How Smart Business Leaders Gain a Marketing Competitive Edge. Lisa is the CEO of 3 Dog Write, a full-service digital consulting agency. She works with businesses that want to accelerate revenue and take market share using digital…

Podcast: Play in new window | Download

Subscribe: RSS

Episode 72: Interview with Beth Kubinec, Membership Coordinator for the ICPA

March 17, 2021 Jonathan 00:26:52

This week, Beth Kubinec joins me on the show to discuss her role as membership coordinator for the ICPA. In her new position, she’ll be helping to grow our association membership as well as assisting current members with getting the most out of their ICPA membership. Beth is a graduate of Cornell University with 23…

Podcast: Play in new window | Download

Subscribe: RSS

Episode 71: Interview with Tim Ross and David Dytman of RimCraft/ROI Equipment

March 13, 2021 Jonathan 00:32:52

This week Tim Ross and David Dytman of RimCraft join me on this episode to discuss their custom equipment solutions for our industry. RimCraft of ROI Equipment is one of the newest members of the ICPA, and a company well known in the industries they service. They provide a wide array of standardized machines used universally throughout…

Podcast: Play in new window | Download

Subscribe: RSS

Episode 70: How to Successfully Advertise on YouTube and Reach Your Target Customers

March 2, 2021 Jonathan 00:56:05

This week Jeffery Brown joins me on the show to share how his company has been using YouTube advertising successfully to reach their target customers and grow sales. YouTube has been a major source of eye traffic his company has gained over the last 12 months with more people shopping online than ever. Jeff is…

Podcast: Play in new window | Download

Subscribe: RSS

Episode 69: How to Multiply Sales and Promote Your Brand

February 25, 2021 Jonathan 00:57:12

On this episode, I share a previously recorded interview done with Sean McCool and Craig Simpson, author of The Advertising Solution: Influence Prospects, Multiply Sales and Promote Your Brand. During this interview, we discuss Craig’s book and how to create effective advertising copy that creates brand awareness, sells more products, and keeps your customers engaged. …

Podcast: Play in new window | Download

Subscribe: RSS

Episode 68: Interview with New ICPA Member Crystal Smith of Lone Star Surface

February 19, 2021 Jonathan 00:25:07

This week, I welcome Crystal Smith of Lone Star Surface, from Texline, TX as one of the newest members of the ICPA. She and her husband Mervin started their business just last year and she joins me to share their startup story. You can learn more about them by visiting their ICPA member directory page…

Podcast: Play in new window | Download

Subscribe: RSS

Episode 67: Leadership Signals that Turn Company Culture into Competitive Advantage

February 12, 2021 Jonathan 00:35:30

This week, Jeff Grimshaw joins me on the show to discuss his book Five Frequencies: Leadership Signals that Turn Culture Into Competitive Advantage. Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast.” How do you ensure it’s the former,…

Podcast: Play in new window | Download

Subscribe: RSS

Episode 66: How to Become a Leader Who Matters Within Your Company and Community

February 9, 2021 Jonathan 00:38:58

This week, Dan Pontefract joins me on the show to discuss his most recent book, Lead. Care. Win., and how to become a more caring and engaging leader within your company. Every human interaction is crucial. Every exchange can be mutually beneficial. On this episode, Dan shares 9 leadership lessons on becoming a more engaging…