This week Ryan O’Donnell joins me on the podcast to discuss the topic of email marketing and how to automate your cold emails. Many small businesses today use email autoresponder services for reaching out to their customers and prospects. The problem with these services is that they typically don’t allow you to enter cold emails…
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This week, I welcome Darren Suggs, co-owner of Marble Masters on the show. He and his brother purchased their business during the summer of 1980 and have been at it ever since. They both grew up on a farm and his uncle owned a machine shop close to them so they were always tinkering and…
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On this week’s episode, we welcome Genilee Parente, the executive editor of Cast Polymer Connection. We’ll be discussing some of the biggest stories featured in the summer edition of CPS which include: How the Pandemic has affected ICPA member companies. Tyvarian: A company born from innovation. Safe Plant of the Year: IMI Genilee does such…
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This week, my friend Ben Blackmon of One Focus Marketing joins me on the show to discuss how to create effective Facebook advertising campaigns that drive customers to your business. Ben hosts his own weekly podcast show called Facebook Ads with a Twang. CCT Training for ICPA Members Just a reminder again, CCT Program Training Cast Polymer…
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This week, I welcome April Sauer on the podcast show to discuss marketing and advertising. April is a new board member of the ICPA and works as the Marketing and Sales Director for Manstone, Colorado’s leading producer of custom bath products for contractors and homeowners since 1972. On this episode, she’ll be sharing some great…
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This week Derek Hill of Syn-Mar Products joins me to discuss how their company has weathered the last few months, and also how they are using content marketing and social media to connect and engage with their customers and suppliers. Syn-Mar Products is a family-owned and operated business that has been serving the communities of New England…
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On this episode, Jeff Austad of Ventilation Solutions joins me on the show to discuss some of the custom engineering services they offer to the composites & cast polymer industry. Ventilation Solutions brings 30+ years of experience in providing engineered solutions for customers needing industrial air moving equipment, emission control, dust control, air handling, and…
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This week Hank and Sharyn Yuloff join me on the podcast to discuss the topic of small business marketing & sales. Sharyn and Hank have authored 6 best-selling business books on marketing, sales, and human resources. Their company, Yuloff Creative Marketing Solutions, offers complete traditional and technological marketing plans for small companies who never thought they…
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This week, Leslie Yerkes joins me on the podcast show to discuss the topic of creating company environments where people love to work. Leslie is a best-selling author with six books translated into dozens of languages and worldwide sales. She is co-author of the best-selling 301 Ways to Have Fun at Work and Beans: Four Principles for Running…
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On this episode, Jennifer Towner joins me to give an update on the cancellation of POLYCON 2020. With the continuing unknown health risks and economic effects of the Covid-19 pandemic, the ICPA board determined that it would not be a viable option to reschedule POLYCON to the Fall of this year. The ICPA is now moving…
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