Techology

Episode 75: Discussing the Cast Polymer Connection Spring Issue, Kitchen & Bath Trends, Home Remodeling, and Other Topics with Genilee Parente

This week, Genilee Parente joins me again on the podcast to discuss the upcoming Spring issue of Cast Polymer Connection. We’ll be discussing her feature story on SFI and the transitions program they offer to high school students as a way to earn a paycheck while learning and remaining in school. We’ll also discuss some…

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Episode 73: How to Increase Sales by Mastering the Art of Digital Storytelling

This week I welcome Lisa Apolinski on the show. She’s the author of Persuade with a Digital Content Story!: How Smart Business Leaders Gain a Marketing Competitive Edge.  Lisa is the CEO of 3 Dog Write, a full-service digital consulting agency. She works with businesses that want to accelerate revenue and take market share using digital…

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Episode 72: Interview with Beth Kubinec, Membership Coordinator for the ICPA

This week, Beth Kubinec joins me on the show to discuss her role as membership coordinator for the ICPA.  In her new position, she’ll be helping to grow our association membership as well as assisting current members with getting the most out of their ICPA membership.  Beth is a graduate of Cornell University with 23…

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Episode 71: Interview with Tim Ross and David Dytman of RimCraft/ROI Equipment

This week Tim Ross and David Dytman of RimCraft join me on this episode to discuss their custom equipment solutions for our industry.  RimCraft of ROI Equipment is one of the newest members of the ICPA, and a company well known in the industries they service. They provide a wide array of standardized machines used universally throughout…

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Episode 70: How to Successfully Advertise on YouTube and Reach Your Target Customers

This week Jeffery Brown joins me on the show to share how his company has been using YouTube advertising successfully to reach their target customers and grow sales. YouTube has been a major source of eye traffic his company has gained over the last 12 months with more people shopping online than ever.  Jeff is…

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Episode 68: Interview with New ICPA Member Crystal Smith of Lone Star Surface

This week, I welcome Crystal Smith of Lone Star Surface, from Texline, TX as one of the newest members of the ICPA. She and her husband Mervin started their business just last year and she joins me to share their startup story. You can learn more about them by visiting their ICPA member directory page…

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Episode 67: Leadership Signals that Turn Company Culture into Competitive Advantage

This week, Jeff Grimshaw joins me on the show to discuss his book Five Frequencies: Leadership Signals that Turn Culture Into Competitive Advantage.  Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast.” How do you ensure it’s the former,…

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Episode 66: How to Become a Leader Who Matters Within Your Company and Community

This week, Dan Pontefract joins me on the show to discuss his most recent book, Lead. Care. Win., and how to become a more caring and engaging leader within your company. Every human interaction is crucial. Every exchange can be mutually beneficial. On this episode, Dan shares 9 leadership lessons on becoming a more engaging…

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Episode 65: Providing Lightweight Solutions for Cast Polymer Applications – Interview with Jessica Warner of Omya

This week, Jessica Warner of Omya joins me on the show to discuss their company and some of the products & solutions they offer to the Cast Polymer industry. One of those is a new lightweight filler called the Omyasphere 300.  It combines very low apparent density with high brightness, meaning less weight for the…

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Episode 64: US Economic Outlook for 2021 & Beyond – Interview with Economist John Dunham

This week I welcome economist John Dunham on the show to discuss the US economic outlook for 2021 and beyond. John is the President of John Dunham & Associates. John specializes in the economics of how public policy issues affect products and services. He has conducted hundreds of studies on taxes and regulation. He is…

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