On this week’s episode, we welcome back Genilee Parente, the executive editor of Cast Polymer Connection to discuss the most recent issue, as well as some great takeaways from her article on “How COVID-19 is Affecting Marketing”. Sponsors for this episode:
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This week Joel Strom joins me on the show to discuss maximizing the value of your company through four pillars – financial, strategic, operational, and industry. As a business owner and CEO, your most important role is to serve as the Chief Value Officer (CVO) and maximize the value of the company. Your goal should…
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Happy New Year to all of our listeners! This week, we start out season 2 of the Cast Polymer Radio show by interviewing Bobby and Tim Brooks of Brooks Molds. Brooks Molds has been a family-owned business since 1999. From starting out with bowl molds, they have expanded their inventory with various designs including wall…
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On this episode, April Sauer joins me to discuss the new marketing website launching in early 2021. April is the sales and marketing director at Manstone and a board member of the ICPA. The ICPA Marketing Committee will be rolling out this member-exclusive website to showcase and promote cast polymer products. The new website will be livegroutfree.com…
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This week, Linda Lullie of Inspired 2 Design joins me once again to discuss developing an online content marketing and SEO plan for 2021. SEO is still underutilized and overlooked across the small business marketing realm today. Its biggest benefit can be a major improvement in the amount of free traffic coming to your web…
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This week Rick Bolte joins me on the show to share his experience in the industry as well as the history of their company. Rick is the VP of Operations at Agean Marble Manufacturing. Agean has been in the manufacturing industry since 1968. Specializing in all aspects of the bath and hot tub business. They manufacture…
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This week Peter Christian joins me again on the show as we discuss his latest book Influences and Influencers. Peter Christian is a veteran business consultant and is a founding partner and president at Enterprise Systems Partners Inc. a prominent business consulting company in Pennsylvania’s Lehigh Valley. During his career, he’s worked with more than 300…
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This week Julie Baginski, co-owner of SFI, Inc. joins me on the show to talk about their company’s background. SFI, Inc. started as The Sink Factory in the fall of 1999 with approximately 12 employees. Today they have 26 employees who do everything from processing orders, to pouring, finishing, and shipping vanity tops. SFI went…
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This week I welcome Kathleen Quinn Votaw on the show to discuss how companies in our industry attract and retain the top talent. Kathleen is the Founder and CEO of TalenTrust and author of the book Solve the People Puzzle: How High-Growth Companies Attract and Retain Top Talent. Kathleen has years of experience working with CEOs who understand…
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This week I welcome Brannon Pittman on the show to discuss some of the contributing factors of gel coat prerelease and how to overcome them. Brannon had a great article in the most recent issue of Cast Polymer Connection entitled “The Challenges of Gelcoat Prerelease”. On this episode, we’ll be discussing some simple steps to…
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