Techology

Episode 29: How to Create FB Advertising Campaigns That Drive Customers to Your Business

This week, my friend Ben Blackmon of One Focus Marketing joins me on the show to discuss how to create effective Facebook advertising campaigns that drive customers to your business.  Ben hosts his own weekly podcast show called Facebook Ads with a Twang. CCT Training for ICPA Members Just a reminder again, CCT Program Training Cast Polymer…

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Episode 28: How to Create a High Performing TV Ad – Interview with April Sauer of Manstone

This week, I welcome April Sauer on the podcast show to discuss marketing and advertising. April is a new board member of the ICPA and works as the Marketing and Sales Director for Manstone, Colorado’s leading producer of custom bath products for contractors and homeowners since 1972. On this episode, she’ll be sharing some great…

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Episode 26: Details on Online CCT Training for ICPA Members

This week Andrew Pokelwaldt, Director Certifications of ACMA joins me to discuss the upcoming CCT training coming up at the end of June. Andrew will be the facilitator and the training will take place over three, one and a half hour sessions.  On this episode, we’ll be discussing some of the details of this upcoming…

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Episode 25: Providing Custom Ventilation Systems to the Cast Polymer Industry – Interview with Jeff Austad of VS

On this episode, Jeff Austad of Ventilation Solutions joins me on the show to discuss some of the custom engineering services they offer to the composites & cast polymer industry.  Ventilation Solutions brings 30+ years of experience in providing engineered solutions for customers needing industrial air moving equipment, emission control, dust control, air handling, and…

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Episode 24: How to Develop a Sales and Marketing Plan that Gives Your Business Direction

This week Hank and Sharyn Yuloff join me on the podcast to discuss the topic of small business marketing & sales. Sharyn and Hank have authored 6 best-selling business books on marketing, sales, and human resources. Their company, Yuloff Creative Marketing Solutions, offers complete traditional and technological marketing plans for small companies who never thought they…

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Episode 23: How to Create Places Where People Love to Work (In Good Times or Bad)

This week, Leslie Yerkes joins me on the podcast show to discuss the topic of creating company environments where people love to work.   Leslie is a best-selling author with six books translated into dozens of languages and worldwide sales. She is co-author of the best-selling 301 Ways to Have Fun at Work and Beans: Four Principles for Running…

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Episode 21: Discussing Multicolor Gelcoat Spray Technology with Bill Rice of MVP

This week, I welcome Bill Rice of Magnum Venus Products on the show to discuss the latest in gelcoat spray technology and also maintenance best practices for spray gun operators to help plants save money on equipment parts, seals, and gaskets.  Bill has been in the FRP industry almost his whole life.  His father owned a commercial…

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Episode 19: Providing The Highest Standard of Custom Molds to The Cast Polymer Industry – Interview with JB Currell

This week, I welcome JB Currell of Mercury Molds on the show to discuss his background and how his company is serving the cast polymer industry. JB has been in the composites industry for over 30 years.  He is presently Managing Director of JNJ Composites & Coatings LLC, a holding company with a focus on…

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Episode 17: Exceeding Expectations Through Continuous Improvement & Innovation – Interview with Chris Hurdleston of ACS International

This week, Chris Hurdleston of ACS International joins me on the show to talk about their company and some of the products and applications they offer to our industry. Chris has a unique background in that he owned and operated a cultured marble shop for many years before working with ACS. He’ll be sharing his own story…

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Episode 16: How to Create High-Quality Video Marketing Content on a Budget

This week I welcome Marcos Vidal of ACS International on the show to discuss how your business can create high-quality video content with little to no cost. If you’re reading this, you probably realize that videos are the most effective marketing tool to have in your arsenal in 2020. So many businesses today are using…

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