Techology

219: Climbing the Giant’s Ladder to Marketing Success – Interview with Best Selling Author Elizabeth Chabe

March 25, 2024 Jonathan 0:30:06

On this podcast episode, I feature an interview with Elizabeth Chabe author of a new bestselling book called The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success. Her new book is a critical resource for entrepreneurs and technology professionals seeking effective marketing strategies to launch their innovations commercially. This new book addresses the gap between innovation and commercial…

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218: Discussing KBIS 2024 with Chris Hurdleston

March 11, 2024 Jonathan 0:23:51

On this episode, Chris Hurdleston of ACS International and Dorfner joins me to discuss his perspective from the KBIS 2024 show in Las Vegas last week. The Kitchen & Bath Industry Show (KBIS) is North America’s largest trade show dedicated to all kitchen and bath design aspects. This is one of the sparkly sink bowls from Maestro Bath that…

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217: Discussing Technology and Manufacturing Outlooks with Andrew Pokelwaldt

March 6, 2024 Jonathan 0:34:54

On this episode, Andrew Pokelwaldt joins me to discuss trends taking place in the manufacturing sectors and how technology is poised to play a significant role in handling challenges in 2024 and beyond.

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216: Marketing Minute- The Story of How Halitosis Became a Medical Condition With a “Cure”

February 23, 2024 Jonathan 0:07:34

On this marketing minute, I share a story of how halitosis became a medical condition with a “cure”. The story is a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a…

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215: On a Journey to Disrupt Composites Manufacturing – Interview with Tyler Alvarado

February 19, 2024 Jonathan 0:24:18

On this episode, I share an interview I did with Tyler Alvarado. Tyler is the CEO of Continuous Composites, a company that’s on a journey to transform manufacturing. Continuous Composites began with a realization that composite manufacturing was a problem waiting to be solved. Their vision is to break the mold of additive manufacturing and advance…

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214: Discussing the Composites 2024 Fly-In with Dan Neumann of the ACMA

February 10, 2024 Jonathan 0:22:49

On this episode, Dan Neumann joins me again to discuss the 2024 Composites Fly-In taking place in Washington DC Feb. 26-28th. Dan is the Vice President of Government Relations for the ACMA. The Composites 2024 Fly-In will provide a unique setting to meet with Members of Congress and agency leadership to educate them on the valuable…

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213: Discussing CCT Training and Workforce Development with the ACMA’s Kyler Jordan and Peter Hedger

January 25, 2024 Jonathan 0:41:30

On this episode, Kyle Jordan and Peter Hedger of the ACMA join me for a discussion on workforce development. Kyle is the director of certifications with the ACMA and Peter is Vice President of Strategic Partnerships and Membership. We’ll be talking about a recent workforce development research survey that the ACMA completed and some of…

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212: Marketing Minute- Four Levels to Talking About Your Products

January 17, 2024 Jonathan 0:05:53

On this marketing minute episode, we’ll discuss be discussing features, advantages, benefits, and ultimate benefits. Understanding and using all four of these can amp up your marketing and advertising game.

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211: The 85 Percent Rule and How to Create Opportunities for Breakthrough Innovation

January 9, 2024 Jonathan 0:41:06

On this first episode of 2024, we’ll be discussing the topic of the 85 Percent Rule. If you’ve never heard of the 85% rule, it runs counterintuitive to what most of us have been taught – which is to give your maximum output. Operating at 100% all of the time is not sustainable, and eventually…

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210: Discussing Fiber Patch Placement (FPP) with John Melilli of Composite Automation

December 28, 2023 Jonathan 0:25:24

This week, John Melilli of Composite Automation LLC joins me on our last podcast episode of 2023. John has over 30 years of experience in the application of mechanical, electrical & industrial automation components and systems for manufacturing. He’s been working with composite part manufacturers since 2004. Composite Automation is the only manufacturer’s representative firm in North America that…