On this episode’s marketing minute, I’ll share the 4 W’s of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition.
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Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …
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On this episode, I share three questions to ask to help you create a better marketing story. This comes from the book The 10 Stories Great Leaders Tell.
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On this episode, Zach Sinz of Stoner Molding Solutions joins me. Known for superior performance and consistent quality, Stoner has been helping manufacturers mold more parts in less time since 1942. Every Stoner formulation is designed to optimize your production process and significantly improve your bottom line. Stoner’s brand portfolio offers solutions for any molding process. If…
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Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.
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On this episode, I share an interview with Nick Santhanam, author of the best-selling book, The Titanium Economy. While silicon valley tech companies tend to dominate today’s news headlines, many of the fastest-growing, most profitable companies in the United States are companies you’ve likely never heard of. These booming companies belong to a burgeoning sector—industrial tech….
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On this episode of the Cast Polymer Radio “Marketing Minute”, I share a new A.I. tool that may save you some time and effort when it comes to writing memos, emails or just turning random thoughts into clear readable text. The tool is called AudioPen and you can find it at www.audiopen.ai.
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On this episode, I welcome Kyle Jordan on the show. Kyle is the new director of certifications with the ACMA. Their CCT program supports professional development and facilitates uniform training and technical skills. It’s the only certification program of its kind in the industry. This program is completed online and provides enrollees with all the resources…
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On this episode, Nick Ciparro joins me on the podcast. Nick is the founder and chief technology officer at ACCR, Advanced Composites of Carbon Rivers a global leader in the Research & Development of Graphene and Graphene related technologies. Graphene is a remarkable substance with a multitude of astonishing properties which earn it the title “wonder material”. Despite being…
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On this episode, we’ll be discussing search engine marketing and SEO in the age of A.I with guests Brittany Filori and Michael Borgelt of 51Blocks. 51Blocks started in 2009 as an SEO company serving small businesses. By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was…
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