Episode 24: How to Develop a Sales and Marketing Plan that Gives Your Business Direction

This week Hank and Sharyn Yuloff join me on the podcast to discuss the topic of small business marketing & sales. Sharyn and Hank have authored 6 best-selling business books on marketing, sales, and human resources. Their company, Yuloff Creative Marketing Solutions, offers complete traditional and technological marketing plans for small companies who never thought they could afford a Chief Marketing Officer.

They hold small business breakthrough boot camps several times a year, focusing on marketing, sales, and human resources: areas where most business owners say they struggle.

Hank is a 35-year marketing veteran, with degrees in advertising, public relations, and economics. Sharyn holds a Masters in Management and is an online marketing and human resources expert. 

Not too long ago, they were interviewed by Kevin Harrington from Shark Tank to discuss marketing tips for helping small businesses become successful.

Most business owners are so busy running their businesses that they do not have time to create a long or even short-term marketing plan. On this episode, we’ll be discussing why having a marketing plan is so important, how to create one, and how to get your salespeople to implement it. 

They’ll also be sharing:

  • How to create an Action Plan to Increase Sales.
  • How to activate your easy to use Follow Up System for generating more sales.
  • How to create effective email campaigns!
  • How to Increase Your Website’s Effectiveness in Generating New Sales Leads.
  • How to Use Social Media the right way in your business.

In addition, they offer a free phone consultation to our members, and also one of their books at no charge simply by visiting http://freemarketingconsultation.com.

You can also learn more about their company by visiting https://yuloffcreativemarketingsolutions.com/. 

Show Sponsor

This episode is sponsored by the ICPA. The association along with ACMA, will be providing the opportunity for all ICPA members to take the CCT/ Cast Polymer training using an online platform beginning in late June. 

Specific dates and details for the webinar will be announced by June 1st, 2020.

As at POLYCON, there is no cost for ICPA members. However, MEMBERS MUST REGISTER IN ADVANCE by JUNE 22nd USING THE ICPA CODE. Those already registered before POLYCON was canceled, do not need to register again. 
Click Here First for important instructions to print for registering at the ACMA website with a specific ICPA member code!

Click the link below for the Official POLYCON 2020 Training Enrollment Link.

www.acmaeducationhub.org/home/cast-polymer-icpa

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