This week, I welcome Amie Devero, author of the book Powered by Principle. In the course of six years of research for this book, she distinguished many of the key characteristics common to the thousands of companies/ organizations that maintain better than average results & ethical performance over the long term. We’ll be discussing these key…
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To compete and be profitable in today’s marketplace, you need big, creative solutions and you need them now. Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. This week I welcome Roger Firestein to the show to discuss how to come up with breakthrough ideas…
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This week, I welcome Chris Hurdleston of ACS International to discuss the topic of reducing the weight of your cultured marble parts to help manufacturers save money on resin, labor, installation, and shipping costs. Sponsors for this episode:
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This week I welcome Lynn Price on the show. Lynn is a former attorney and author of the book Negotiate It! How to Crush Your Fears, Develop Your Negotiation Muscle, and Gain Power in the Workplace. In addition to being an author, she’s also a speaker & consultant with over twenty years of experience providing creative…
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This week, best-selling author Mark Boundy joins me on the show to discuss how to become more customer-centric. He is the author of the book Radical Value, which builds on the premise – The purpose of any company is to generate higher value than it costs to deliver. In his book, Mark takes this deceptively simple principle,…
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This week, Chris Smith owner of Lafayette Marble and Granite joins me on the show to talk about their company. Lafayette Marble and Granite is a full-service customer shower retailer and installer based in Lafayette, Louisiana. For years, they’ve been providing high-quality synthetic and natural stone countertops to residential and commercial clients in the region….
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This week, we welcome Dirk De Vuyst of International Marble back on to discuss how they are handling the ongoing issue of labor shortages, supply-chain hiccups, and rising costs. Sponsors for this episode:
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This week, we’ll be discussing a well-known, but probably underutilized social media platform for marketing your line of products. I’m talking about Pinterest. Here are a few facts you may not know: 85% of Pinners say they use Pinterest to plan new projects Weekly conversions on Pinterest grew by 300% in 2020 8 in 10 Pinterest users say the…
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This week, freelance copywriter Sean McCool joins me once again on the show to discuss copywriting and email marketing. Sean will be sharing some great advice for storytelling and engaging your customers by email without annoying them. The goal of your business is to stay top of mind with your customers and prospects, but how…
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This week, Genilee Parente, executive editor of Cast Polymer Connection joins me on the podcast to discuss the Summer issue that just went out this week. We’ll be highlighting a few of the articles including a great marketing piece on digital storytelling. We also discuss some encouraging forecasts in the commercial construction industry and the…
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