On this episode, I share a previously recorded interview done with Sean McCool and Craig Simpson, author of The Advertising Solution: Influence Prospects, Multiply Sales and Promote Your Brand. During this interview, we discuss Craig’s book and how to create effective advertising copy that creates brand awareness, sells more products, and keeps your customers engaged. …
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This week, I welcome Crystal Smith of Lone Star Surface, from Texline, TX as one of the newest members of the ICPA. She and her husband Mervin started their business just last year and she joins me to share their startup story. You can learn more about them by visiting their ICPA member directory page…
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This week, Jeff Grimshaw joins me on the show to discuss his book Five Frequencies: Leadership Signals that Turn Culture Into Competitive Advantage. Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast.” How do you ensure it’s the former,…
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This week, Dan Pontefract joins me on the show to discuss his most recent book, Lead. Care. Win., and how to become a more caring and engaging leader within your company. Every human interaction is crucial. Every exchange can be mutually beneficial. On this episode, Dan shares 9 leadership lessons on becoming a more engaging…
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This week, Jessica Warner of Omya joins me on the show to discuss their company and some of the products & solutions they offer to the Cast Polymer industry. One of those is a new lightweight filler called the Omyasphere 300. It combines very low apparent density with high brightness, meaning less weight for the…
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This week I welcome economist John Dunham on the show to discuss the US economic outlook for 2021 and beyond. John is the President of John Dunham & Associates. John specializes in the economics of how public policy issues affect products and services. He has conducted hundreds of studies on taxes and regulation. He is…
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On this week’s episode, we welcome back Genilee Parente, the executive editor of Cast Polymer Connection to discuss the most recent issue, as well as some great takeaways from her article on “How COVID-19 is Affecting Marketing”. Sponsors for this episode:
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This week Joel Strom joins me on the show to discuss maximizing the value of your company through four pillars – financial, strategic, operational, and industry. As a business owner and CEO, your most important role is to serve as the Chief Value Officer (CVO) and maximize the value of the company. Your goal should…
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Happy New Year to all of our listeners! This week, we start out season 2 of the Cast Polymer Radio show by interviewing Bobby and Tim Brooks of Brooks Molds. Brooks Molds has been a family-owned business since 1999. From starting out with bowl molds, they have expanded their inventory with various designs including wall…
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On this episode, April Sauer joins me to discuss the new marketing website launching in early 2021. April is the sales and marketing director at Manstone and a board member of the ICPA. The ICPA Marketing Committee will be rolling out this member-exclusive website to showcase and promote cast polymer products. The new website will be livegroutfree.com…
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