Episodes

Episode 29: How to Create FB Advertising Campaigns That Drive Customers to Your Business

This week, my friend Ben Blackmon of One Focus Marketing joins me on the show to discuss how to create effective Facebook advertising campaigns that drive customers to your business.  Ben hosts his own weekly podcast show called Facebook Ads with a Twang. CCT Training for ICPA Members Just a reminder again, CCT Program Training Cast Polymer…

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Episode 28: How to Create a High Performing TV Ad – Interview with April Sauer of Manstone

This week, I welcome April Sauer on the podcast show to discuss marketing and advertising. April is a new board member of the ICPA and works as the Marketing and Sales Director for Manstone, Colorado’s leading producer of custom bath products for contractors and homeowners since 1972. On this episode, she’ll be sharing some great…

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Episode 27: Serving the Communities of New England for 40 years – Interview with Derek Hill of Syn-Mar Products

This week Derek Hill of Syn-Mar Products joins me to discuss how their company has weathered the last few months, and also how they are using content marketing and social media to connect and engage with their customers and suppliers.  Syn-Mar Products is a family-owned and operated business that has been serving the communities of New England…

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Episode 26: Details on Online CCT Training for ICPA Members

This week Andrew Pokelwaldt, Director Certifications of ACMA joins me to discuss the upcoming CCT training coming up at the end of June. Andrew will be the facilitator and the training will take place over three, one and a half hour sessions.  On this episode, we’ll be discussing some of the details of this upcoming…

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Episode 25: Providing Custom Ventilation Systems to the Cast Polymer Industry – Interview with Jeff Austad of VS

On this episode, Jeff Austad of Ventilation Solutions joins me on the show to discuss some of the custom engineering services they offer to the composites & cast polymer industry.  Ventilation Solutions brings 30+ years of experience in providing engineered solutions for customers needing industrial air moving equipment, emission control, dust control, air handling, and…

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Episode 24: How to Develop a Sales and Marketing Plan that Gives Your Business Direction

This week Hank and Sharyn Yuloff join me on the podcast to discuss the topic of small business marketing & sales. Sharyn and Hank have authored 6 best-selling business books on marketing, sales, and human resources. Their company, Yuloff Creative Marketing Solutions, offers complete traditional and technological marketing plans for small companies who never thought they…

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Episode 23: How to Create Places Where People Love to Work (In Good Times or Bad)

This week, Leslie Yerkes joins me on the podcast show to discuss the topic of creating company environments where people love to work.   Leslie is a best-selling author with six books translated into dozens of languages and worldwide sales. She is co-author of the best-selling 301 Ways to Have Fun at Work and Beans: Four Principles for Running…

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Episode 22: POLYCON 2020 Officially Cancelled

On this episode, Jennifer Towner joins me to give an update on the cancellation of POLYCON 2020.  With the continuing unknown health risks and economic effects of the Covid-19 pandemic, the ICPA board determined that it would not be a viable option to reschedule POLYCON to the Fall of this year. The ICPA is now moving…

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Episode 21: Discussing Multicolor Gelcoat Spray Technology with Bill Rice of MVP

This week, I welcome Bill Rice of Magnum Venus Products on the show to discuss the latest in gelcoat spray technology and also maintenance best practices for spray gun operators to help plants save money on equipment parts, seals, and gaskets.  Bill has been in the FRP industry almost his whole life.  His father owned a commercial…

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Episode 20: Leading In Times of Crisis – Interview with Dirk De Vuyst

This week, I welcome Dirk De Vuyst back on the show to discuss the topic of Leadership in times of crisis. Dirk is the president and CEO of International Marble Industries and also a graduate of the EntreLeadership Master Series from Dave Ramsey.  If you’ve never read the book EntreLeadership, I recommend it. It’s a…

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