cast polymer industry

206: The Magic of Conversational Storytelling – Interview with David Garfinkel

November 17, 2023 Jonathan 0:58:58

On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code. In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…

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204: Discussing the Latest News From AKPA Chemicals with Ryan Oner

October 26, 2023 Jonathan 0:12:44

This week Ryan Oner of AKPA Chemicals joins me to share some of the latest news from their company. AKPA Chemicals specializes in the production of organic peroxides & initiators. They will be featuring at CAMX in Atlanta next week at booth T44. You can visit their website at https://akpachemicalus.com.

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201: Interested in Attending CAMX This Month? We Discuss the Largest Composites Event Happening in Atlanta Oct 30-Nov 22

October 9, 2023 Jonathan 0:21:22

On this episode, Cindy Squires and Rebekah Stacha join me to highlight CAMX 2023 taking place down in Atlanta at the end of October. CAMX is the largest, most comprehensive composites and advanced materials event in North America. It offers a robust education program with a massive exhibit hall showcasing hundreds of manufacturers, distributors, and suppliers. You…

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198: Upcycling FRP Scrap into New Composite Materials – Interview with David Morgan of Carbon Rivers

September 16, 2023 Jonathan 0:24:20

This week David Morgan, the chief strategy officer at Carbon Rivers joins me to discuss their upcycle programs in the wind energy, automotive, marine, construction, and glass fiber markets. Carbon Rivers is a Certified Small Business founded by engineers and scientists, headquartered in Knoxville, TN. Their process separates polymers and other organic materials from fiberglass reinforcement, allowing the…

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197: Marketing Actions To Skyrocket Your Brand In The Digital Age – Interview with Phil Masiello of CrunchGrowth

September 9, 2023 Jonathan 1:05:38

On this episode, I share an interview with Phil Masiello, the co-founder of CrunchGrowth. Phil has a long history of success in the business world. He is the founder of 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. He’s also the author of a book called Think-Engage-Thrive: Marketing Actions To Skyrocket Your…

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196: The Four W’s of Direct Marketing

September 5, 2023 Jonathan 0:04:35

On this episode’s marketing minute, I’ll share the 4 W’s of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition.

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195: How to Get Testimonials From Your Customers With Ease

August 31, 2023 Jonathan 0:03:04

Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …

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194: Marketing Minute – 3 Questions to Improve Your Marketing Story

August 25, 2023 Jonathan 0:05:24

On this episode, I share three questions to ask to help you create a better marketing story. This comes from the book The 10 Stories Great Leaders Tell.

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192: Marketing Minute – How to Create Credibility in Your Marketing Messages

August 17, 2023 Jonathan 0:03:53

Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.

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191: Is Industrial Tech Creating a Stronger Economic Future for the US? – Discussion with Nick Santhanam

August 16, 2023 Jonathan 0:24:05

On this episode, I share an interview with Nick Santhanam, author of the best-selling book, The Titanium Economy. While silicon valley tech companies tend to dominate today’s news headlines, many of the fastest-growing, most profitable companies in the United States are companies you’ve likely never heard of. These booming companies belong to a burgeoning sector—industrial tech….