On this episode’s marketing minute, I’ll share the 4 W’s of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition.
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Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …
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On this episode, I share three questions to ask to help you create a better marketing story. This comes from the book The 10 Stories Great Leaders Tell.
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Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.
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On this episode, I share an interview with Nick Santhanam, author of the best-selling book, The Titanium Economy. While silicon valley tech companies tend to dominate today’s news headlines, many of the fastest-growing, most profitable companies in the United States are companies you’ve likely never heard of. These booming companies belong to a burgeoning sector—industrial tech….
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On this episode, I welcome Kyle Jordan on the show. Kyle is the new director of certifications with the ACMA. Their CCT program supports professional development and facilitates uniform training and technical skills. It’s the only certification program of its kind in the industry. This program is completed online and provides enrollees with all the resources…
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On this episode, we’ll be discussing search engine marketing and SEO in the age of A.I with guests Brittany Filori and Michael Borgelt of 51Blocks. 51Blocks started in 2009 as an SEO company serving small businesses. By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was…
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On this episode, we feature an interview with Joannie Harmon at IACMI’s annual member meeting discussing workforce education. The U.S. is facing a crisis when it comes to the workforce. Per a recent Deloitte report, US manufacturing is expected to have 2.1 million unfilled jobs by 2030. The Composites Institute has made workforce education and development a pillar of…
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On this episode, I feature an interview with Haley Marie Keith, the CEO of Mito Material Solutions. MITO’s technology is the “first and only” process to functionalize substances like graphene oxide and biomaterials—creating hybrid additives that give composites and thermoplastics lab-verified improvements in strength, durability, flexibility, and sustainability. You can learn more about their company by…
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On this episode, Andrew Pokelwaldt joins me to discuss the topic of industry consolidation; we’ll explore the impact of some recent mergers & acquisitions. Like any sector in the global market, the composites & cast polymer industry isn’t immune to the forces of change. In an era defined by digital disruption, geopolitical tensions, and environmental challenges, businesses…
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