cast polymer industry

197: Marketing Actions To Skyrocket Your Brand In The Digital Age – Interview with Phil Masiello of CrunchGrowth

Jonathan 1:05:38

On this episode, I share an interview with Phil Masiello, the co-founder of CrunchGrowth. Phil has a long history of success in the business world. He is the founder of 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. He’s also the author of a book called Think-Engage-Thrive: Marketing Actions To Skyrocket Your…

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196: The Four W’s of Direct Marketing

Jonathan 0:04:35

On this episode’s marketing minute, I’ll share the 4 W’s of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition.

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195: How to Get Testimonials From Your Customers With Ease

Jonathan 0:03:04

Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …

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194: Marketing Minute – 3 Questions to Improve Your Marketing Story

Jonathan 0:05:24

On this episode, I share three questions to ask to help you create a better marketing story. This comes from the book The 10 Stories Great Leaders Tell.

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192: Marketing Minute – How to Create Credibility in Your Marketing Messages

Jonathan 0:03:53

Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.

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191: Is Industrial Tech Creating a Stronger Economic Future for the US? – Discussion with Nick Santhanam

Jonathan 0:24:05

On this episode, I share an interview with Nick Santhanam, author of the best-selling book, The Titanium Economy. While silicon valley tech companies tend to dominate today’s news headlines, many of the fastest-growing, most profitable companies in the United States are companies you’ve likely never heard of. These booming companies belong to a burgeoning sector—industrial tech….

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188: Interview with Kyle Jordan, the New Director of Certifications at the ACMA

Jonathan 0:21:33

On this episode, I welcome Kyle Jordan on the show. Kyle is the new director of certifications with the ACMA. Their CCT program supports professional development and facilitates uniform training and technical skills. It’s the only certification program of its kind in the industry. This program is completed online and provides enrollees with all the resources…

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186: Search Engine Marketing in the Age of A.I.

Jonathan 0:56:17

On this episode, we’ll be discussing search engine marketing and SEO in the age of A.I with guests Brittany Filori and Michael Borgelt of 51Blocks. 51Blocks started in 2009 as an SEO company serving small businesses. By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was…

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185: Helping to Revitalize American Manufacturing – Discussing Workforce Education with Joannie Harmon

Jonathan 0:21:40

On this episode, we feature an interview with Joannie Harmon at IACMI’s annual member meeting discussing workforce education. The U.S. is facing a crisis when it comes to the workforce. Per a recent Deloitte report, US manufacturing is expected to have 2.1 million unfilled jobs by 2030. The Composites Institute has made workforce education and development a pillar of…

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184: Improving Composite Materials With Graphene Additives – Interview with Haley Keith of MITO Material Solutions

Jonathan 0:20:39

On this episode, I feature an interview with Haley Marie Keith, the CEO of Mito Material Solutions. MITO’s technology is the “first and only” process to functionalize substances like graphene oxide and biomaterials—creating hybrid additives that give composites and thermoplastics lab-verified improvements in strength, durability, flexibility, and sustainability. You can learn more about their company by…