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219: Climbing the Giant’s Ladder to Marketing Success – Interview with Best Selling Author Elizabeth Chabe

March 25, 2024 Jonathan 0:30:06

On this podcast episode, I feature an interview with Elizabeth Chabe author of a new bestselling book called The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success. Her new book is a critical resource for entrepreneurs and technology professionals seeking effective marketing strategies to launch their innovations commercially. This new book addresses the gap between innovation and commercial…

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218: Discussing KBIS 2024 with Chris Hurdleston

March 11, 2024 Jonathan 0:23:51

On this episode, Chris Hurdleston of ACS International and Dorfner joins me to discuss his perspective from the KBIS 2024 show in Las Vegas last week. The Kitchen & Bath Industry Show (KBIS) is North America’s largest trade show dedicated to all kitchen and bath design aspects. This is one of the sparkly sink bowls from Maestro Bath that…

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217: Discussing Technology and Manufacturing Outlooks with Andrew Pokelwaldt

March 6, 2024 Jonathan 0:34:54

On this episode, Andrew Pokelwaldt joins me to discuss trends taking place in the manufacturing sectors and how technology is poised to play a significant role in handling challenges in 2024 and beyond.

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215: On a Journey to Disrupt Composites Manufacturing – Interview with Tyler Alvarado

February 19, 2024 Jonathan 0:24:18

On this episode, I share an interview I did with Tyler Alvarado. Tyler is the CEO of Continuous Composites, a company that’s on a journey to transform manufacturing. Continuous Composites began with a realization that composite manufacturing was a problem waiting to be solved. Their vision is to break the mold of additive manufacturing and advance…

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212: Marketing Minute- Four Levels to Talking About Your Products

January 17, 2024 Jonathan 0:05:53

On this marketing minute episode, we’ll discuss be discussing features, advantages, benefits, and ultimate benefits. Understanding and using all four of these can amp up your marketing and advertising game.

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209: How to Use LinkedIn Effectively for Business Growth

December 14, 2023 Jonathan 1:07:45

On this episode, Thomas Helfrich joins the podcast to discuss LinkedIn lead generation and business growth. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching. He is the author of the book series “Never Been Promoted” and hosts a podcast of the…

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207: Rules of Persuasion: How the Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive

November 28, 2023 Jonathan 0:27:15

On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. His new book not only explains exactly how persuasion works in all forms of human…

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206: The Magic of Conversational Storytelling – Interview with David Garfinkel

November 17, 2023 Jonathan 0:58:58

On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code. In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…

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202: Why Storytelling Wins In Marketing – A Lesson From Schlitz Beer

October 16, 2023 Jonathan 0:05:22

On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested…

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201: Interested in Attending CAMX This Month? We Discuss the Largest Composites Event Happening in Atlanta Oct 30-Nov 22

October 9, 2023 Jonathan 0:21:22

On this episode, Cindy Squires and Rebekah Stacha join me to highlight CAMX 2023 taking place down in Atlanta at the end of October. CAMX is the largest, most comprehensive composites and advanced materials event in North America. It offers a robust education program with a massive exhibit hall showcasing hundreds of manufacturers, distributors, and suppliers. You…