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197: Marketing Actions To Skyrocket Your Brand In The Digital Age – Interview with Phil Masiello of CrunchGrowth

September 9, 2023 Jonathan 1:05:38

On this episode, I share an interview with Phil Masiello, the co-founder of CrunchGrowth. Phil has a long history of success in the business world. He is the founder of 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. He’s also the author of a book called Think-Engage-Thrive: Marketing Actions To Skyrocket Your…

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196: The Four W’s of Direct Marketing

September 5, 2023 Jonathan 0:04:35

On this episode’s marketing minute, I’ll share the 4 W’s of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition.

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195: How to Get Testimonials From Your Customers With Ease

August 31, 2023 Jonathan 0:03:04

Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …

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194: Marketing Minute – 3 Questions to Improve Your Marketing Story

August 25, 2023 Jonathan 0:05:24

On this episode, I share three questions to ask to help you create a better marketing story. This comes from the book The 10 Stories Great Leaders Tell.

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192: Marketing Minute – How to Create Credibility in Your Marketing Messages

August 17, 2023 Jonathan 0:03:53

Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.

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188: Interview with Kyle Jordan, the New Director of Certifications at the ACMA

August 7, 2023 Jonathan 0:21:33

On this episode, I welcome Kyle Jordan on the show. Kyle is the new director of certifications with the ACMA. Their CCT program supports professional development and facilitates uniform training and technical skills. It’s the only certification program of its kind in the industry. This program is completed online and provides enrollees with all the resources…

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187: Discussing Graphene “The New Wonder Material” for Composite Applications

August 2, 2023 Jonathan 1:13:43

On this episode, Nick Ciparro joins me on the podcast. Nick is the founder and chief technology officer at ACCR, Advanced Composites of Carbon Rivers a global leader in the Research & Development of Graphene and Graphene related technologies. Graphene is a remarkable substance with a multitude of astonishing properties which earn it the title “wonder material”. Despite being…

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185: Helping to Revitalize American Manufacturing – Discussing Workforce Education with Joannie Harmon

July 17, 2023 Jonathan 0:21:40

On this episode, we feature an interview with Joannie Harmon at IACMI’s annual member meeting discussing workforce education. The U.S. is facing a crisis when it comes to the workforce. Per a recent Deloitte report, US manufacturing is expected to have 2.1 million unfilled jobs by 2030. The Composites Institute has made workforce education and development a pillar of…

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182: Exploring the Effects of Industry Consolidation with Andrew Pokelwaldt

June 26, 2023 Jonathan 0:32:22

On this episode, Andrew Pokelwaldt joins me to discuss the topic of industry consolidation; we’ll explore the impact of some recent mergers & acquisitions. Like any sector in the global market, the composites & cast polymer industry isn’t immune to the forces of change. In an era defined by digital disruption, geopolitical tensions, and environmental challenges, businesses…

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181: A.I.’s Hidden Superpower in Revolutionizing Manufacturing Efficiency

June 19, 2023 Jonathan 0:22:31

On this episode, Brian Fitzgerald, the CRO at Augury joins me to discuss how A.I. is revolutionizing the manufacturing industry by using their software to predict & prevent industrial machine failure. Augury is a billion-dollar tech company that is unlocking production capacity, predictability, and sustainability while transforming how manufacturing teams work. You can learn more about Augury…