This week I welcome Lisa Apolinski on the show. She’s the author of Persuade with a Digital Content Story!: How Smart Business Leaders Gain a Marketing Competitive Edge. Lisa is the CEO of 3 Dog Write, a full-service digital consulting agency. She works with businesses that want to accelerate revenue and take market share using digital…
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This week Jeffery Brown joins me on the show to share how his company has been using YouTube advertising successfully to reach their target customers and grow sales. YouTube has been a major source of eye traffic his company has gained over the last 12 months with more people shopping online than ever. Jeff is…
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On this episode, I share a previously recorded interview done with Sean McCool and Craig Simpson, author of The Advertising Solution: Influence Prospects, Multiply Sales and Promote Your Brand. During this interview, we discuss Craig’s book and how to create effective advertising copy that creates brand awareness, sells more products, and keeps your customers engaged. …
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This week Joel Strom joins me on the show to discuss maximizing the value of your company through four pillars – financial, strategic, operational, and industry. As a business owner and CEO, your most important role is to serve as the Chief Value Officer (CVO) and maximize the value of the company. Your goal should…
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Happy New Year to all of our listeners! This week, we start out season 2 of the Cast Polymer Radio show by interviewing Bobby and Tim Brooks of Brooks Molds. Brooks Molds has been a family-owned business since 1999. From starting out with bowl molds, they have expanded their inventory with various designs including wall…
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This week Peter Christian joins me again on the show as we discuss his latest book Influences and Influencers. Peter Christian is a veteran business consultant and is a founding partner and president at Enterprise Systems Partners Inc. a prominent business consulting company in Pennsylvania’s Lehigh Valley. During his career, he’s worked with more than 300…
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This week Julie Baginski, co-owner of SFI, Inc. joins me on the show to talk about their company’s background. SFI, Inc. started as The Sink Factory in the fall of 1999 with approximately 12 employees. Today they have 26 employees who do everything from processing orders, to pouring, finishing, and shipping vanity tops. SFI went…
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This week I welcome Kathleen Quinn Votaw on the show to discuss how companies in our industry attract and retain the top talent. Kathleen is the Founder and CEO of TalenTrust and author of the book Solve the People Puzzle: How High-Growth Companies Attract and Retain Top Talent. Kathleen has years of experience working with CEOs who understand…
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This week Kyle Shannon joins me to discuss how to use video to video to tell your brand story. Kyle is the founder of Storyvine, a platform that allows you to create polished marketing videos at scale. No matter where your people are, they can share the stories that make stronger personal connections – and…
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On this episode, John Schweitzer joins me to discuss the latest news on pending updates from OSHA on workplace exposure to styrene. John is the senior adviser to the president of the American Composites Manufacturers Association. For questions, he can be reached at jschweitzer@acmanet.org.
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