216: Marketing Minute- The Story of How Halitosis Became a Medical Condition With a “Cure”
On this marketing minute, I share a story of how halitosis became a medical condition with a “cure”. The story is a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a…
Read MorePodcast: Play in new window | Download
Subscribe: RSS
