Cultured Granite

213: Discussing CCT Training and Workforce Development with the ACMA’s Kyler Jordan and Peter Hedger

January 25, 2024 Jonathan 0:41:30

On this episode, Kyle Jordan and Peter Hedger of the ACMA join me for a discussion on workforce development. Kyle is the director of certifications with the ACMA and Peter is Vice President of Strategic Partnerships and Membership. We’ll be talking about a recent workforce development research survey that the ACMA completed and some of…

Podcast: Play in new window | Download

Subscribe: RSS

212: Marketing Minute- Four Levels to Talking About Your Products

January 17, 2024 Jonathan 0:05:53

On this marketing minute episode, we’ll discuss be discussing features, advantages, benefits, and ultimate benefits. Understanding and using all four of these can amp up your marketing and advertising game.

Podcast: Play in new window | Download

Subscribe: RSS

209: How to Use LinkedIn Effectively for Business Growth

December 14, 2023 Jonathan 1:07:45

On this episode, Thomas Helfrich joins the podcast to discuss LinkedIn lead generation and business growth. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching. He is the author of the book series “Never Been Promoted” and hosts a podcast of the…

Podcast: Play in new window | Download

Subscribe: RSS

206: The Magic of Conversational Storytelling – Interview with David Garfinkel

November 17, 2023 Jonathan 0:58:58

On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code. In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…

Podcast: Play in new window | Download

Subscribe: RSS

202: Why Storytelling Wins In Marketing – A Lesson From Schlitz Beer

October 16, 2023 Jonathan 0:05:22

On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested…

Podcast: Play in new window | Download

Subscribe: RSS

201: Interested in Attending CAMX This Month? We Discuss the Largest Composites Event Happening in Atlanta Oct 30-Nov 22

October 9, 2023 Jonathan 0:21:22

On this episode, Cindy Squires and Rebekah Stacha join me to highlight CAMX 2023 taking place down in Atlanta at the end of October. CAMX is the largest, most comprehensive composites and advanced materials event in North America. It offers a robust education program with a massive exhibit hall showcasing hundreds of manufacturers, distributors, and suppliers. You…

Podcast: Play in new window | Download

Subscribe: RSS

198: Upcycling FRP Scrap into New Composite Materials – Interview with David Morgan of Carbon Rivers

September 16, 2023 Jonathan 0:24:20

This week David Morgan, the chief strategy officer at Carbon Rivers joins me to discuss their upcycle programs in the wind energy, automotive, marine, construction, and glass fiber markets. Carbon Rivers is a Certified Small Business founded by engineers and scientists, headquartered in Knoxville, TN. Their process separates polymers and other organic materials from fiberglass reinforcement, allowing the…

Podcast: Play in new window | Download

Subscribe: RSS

197: Marketing Actions To Skyrocket Your Brand In The Digital Age – Interview with Phil Masiello of CrunchGrowth

September 9, 2023 Jonathan 1:05:38

On this episode, I share an interview with Phil Masiello, the co-founder of CrunchGrowth. Phil has a long history of success in the business world. He is the founder of 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. He’s also the author of a book called Think-Engage-Thrive: Marketing Actions To Skyrocket Your…

Podcast: Play in new window | Download

Subscribe: RSS

196: The Four W’s of Direct Marketing

September 5, 2023 Jonathan 0:04:35

On this episode’s marketing minute, I’ll share the 4 W’s of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition.

Podcast: Play in new window | Download

Subscribe: RSS

195: How to Get Testimonials From Your Customers With Ease

August 31, 2023 Jonathan 0:03:04

Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …