Cultured Granite

176: How to Use A.I. to Craft Compelling Product Stories that Resonate with Consumers

April 24, 2023 Jonathan 01:09:32

On this episode, we’ll be discussing how to use ai platforms like ChatGPT to create better story brands. The interview is with Brian Hennessy, CEO and Co-founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling. You can learn more by visiting https://talkoot.com.

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171: The Four Questions That Drive Innovation Success

March 22, 2023 Jonathan 00:32:25

On this episode, I welcome Brandon Cornuke author of the new book The Value Proposition Matrix: An Innovator’s Guide to Four Questions That Separate Success from Failure. In it, Brandon proposes a simple framework for founders to honestly assess the viability of their ideas. It is full of real-life stories that illustrate the Matrix and make it…

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169: Discussing the ICPA’s Washington DC Fly-In with Derek Hill

February 28, 2023 Jonathan 00:20:54

On this episode, Derek Hill of Syn-Mar Products joins me to share his experience attending the ACMA’s Fly-In last week up in Washington DC. He and some other ICPA board members attended to make sure Washington knows what issues are important for our businesses and the cast polymer industry through engagement with members of Congress, and agency…

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167: Discussing the Infrastructure & Sustainability Fly-In This Week with Dan Neumann of the ACMA

February 16, 2023 Jonathan 00:32:33

On this episode, Dan Neumann joins me to discuss the ACMA’s Infrastructure & Sustainability Fly-In that’s taking place in Washington DC this week(Feb 15-16). Dan is the Vice President of Government Relations with The ACMA, and he’ll be filling us in on some of the activities and meetings from day one. Several ICPA board members will be…

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166: Interview with Chris Bolte of Agean Bath and Spa

February 4, 2023 Jonathan 00:25:23

This week, Chris Bolte, president of Agean Bath and Spa joins me on the show to discuss their company- a family business that started back in 1946. Chris represents the third generation of his family to run the business.

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163: How to Create “Mafia Offers” Your Prospects and Customers Can’t Refuse – Part 1

January 24, 2023 Jonathan 00:30:53

On this episode, I welcome Dr. Lisa Lang to the show. She is one of the foremost Theory of Constraints experts in the world. She’s been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek. She is the president of The Science of Business, specializing in increasing profits for manufacturers by applying the…

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162: How to Use AI in Your Email Marketing Campaigns

January 16, 2023 Jonathan 00:28:29

On this episode, Ajay Goel joins me to discuss how AI can be used to help create email marketing campaigns. Ajay is the founder of GMass, an established and innovative solution that seamlessly integrates into GMail, creating mass email, mail merge, and follow-up email services possible within the world’s most popular email service. Ajay has been…

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161: Discussing Cold Weather Curing Issues and Multi-Component Peroxides with Dennis Fink of AKPA

January 9, 2023 Jonathan 0:22:40

On this episode, Dennis Fink of AKPA Chemical joins me to share some tips on how to troubleshoot gelcoat & resin curing problems related to the below-freezing cold weather we’ve all experienced recently. His diverse experience runs the gamut – from production supervision and management, research and development, to field technical service in polyester resins…

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159: Interview with Tato Corcoran of Brandt Molded Marble

December 14, 2022 Jonathan 00:36:58

This week, Tato Corcoran joins me on the show. Tato is the proud owner of Brandt Molded Marble, a new ICPA member. Tato graduated from the University of California at Davis in 2014 and then started a career in the Silicon Valley tech industry serving as an Executive Assistant to a Fortune 200 executive. Several…

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158: How to Use Behavioral Science to Improve Your Sales and Marketing

December 5, 2022 Jonathan 01:02:20

On this week’s episode, we’ll be discussing how to increase engagement, response, and ROI by harnessinghardwired human behavior and instinctive responses. I share an interview with Nancy Harhut. She is the author of the new book Using Behavioral Science in Marketing.