This week Mark Stiving joins me on the show to discuss handling pricing during times of inflation and supply chain disruptions. Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing…
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This week I welcome Bryan Geary and Carl Sorrell, authors of the book On the Plant Floor: A Practical Guide to Daily Leadership in the Manufacturing Factory. They both have over 70 years of hands-on experience in the manufacturing world including plant management, site selection, start-ups, team formation, engineering, and process design. Their book provides a…
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This week, Genilee Parente joins me again on the podcast to discuss the upcoming Spring issue of Cast Polymer Connection. We’ll be discussing her feature story on SFI and the transitions program they offer to high school students as a way to earn a paycheck while learning and remaining in school. We’ll also discuss some…
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This week I welcome Kelly DeBusk, owner of Composites Compliance back on the show to discuss some of the latest OSHA regulations for Covid-19 worker safety, and what could be on the horizon for styrene exposure. Kelly has over 20 years of experience in environmental and safety regulations governing the composites industry. She is actively involved with…
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With over a billion monthly users and more than 500 million daily users, Instagram is now the second most engaged social media platform behind Facebook.This week, Ben Blackmon of One Focus Marketing joins me once again on the show to discuss how to use Instagram advertising to bring in new customers to your business.
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This week, I welcome Darren Suggs, co-owner of Marble Masters on the show. He and his brother purchased their business during the summer of 1980 and have been at it ever since. They both grew up on a farm and his uncle owned a machine shop close to them so they were always tinkering and…
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On this week’s episode, we welcome Genilee Parente, the executive editor of Cast Polymer Connection. We’ll be discussing some of the biggest stories featured in the summer edition of CPS which include: How the Pandemic has affected ICPA member companies. Tyvarian: A company born from innovation. Safe Plant of the Year: IMI Genilee does such…
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This week, my friend Ben Blackmon of One Focus Marketing joins me on the show to discuss how to create effective Facebook advertising campaigns that drive customers to your business. Ben hosts his own weekly podcast show called Facebook Ads with a Twang. CCT Training for ICPA Members Just a reminder again, CCT Program Training Cast Polymer…
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This week, I welcome April Sauer on the podcast show to discuss marketing and advertising. April is a new board member of the ICPA and works as the Marketing and Sales Director for Manstone, Colorado’s leading producer of custom bath products for contractors and homeowners since 1972. On this episode, she’ll be sharing some great…
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This week Derek Hill of Syn-Mar Products joins me to discuss how their company has weathered the last few months, and also how they are using content marketing and social media to connect and engage with their customers and suppliers. Syn-Mar Products is a family-owned and operated business that has been serving the communities of New England…
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