Cultured Granite

Episode 29: How to Create FB Advertising Campaigns That Drive Customers to Your Business

This week, my friend Ben Blackmon of One Focus Marketing joins me on the show to discuss how to create effective Facebook advertising campaigns that drive customers to your business.  Ben hosts his own weekly podcast show called Facebook Ads with a Twang. CCT Training for ICPA Members Just a reminder again, CCT Program Training Cast Polymer…

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Episode 28: How to Create a High Performing TV Ad – Interview with April Sauer of Manstone

This week, I welcome April Sauer on the podcast show to discuss marketing and advertising. April is a new board member of the ICPA and works as the Marketing and Sales Director for Manstone, Colorado’s leading producer of custom bath products for contractors and homeowners since 1972. On this episode, she’ll be sharing some great…

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Episode 27: Serving the Communities of New England for 40 years – Interview with Derek Hill of Syn-Mar Products

This week Derek Hill of Syn-Mar Products joins me to discuss how their company has weathered the last few months, and also how they are using content marketing and social media to connect and engage with their customers and suppliers.  Syn-Mar Products is a family-owned and operated business that has been serving the communities of New England…

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Episode 25: Providing Custom Ventilation Systems to the Cast Polymer Industry – Interview with Jeff Austad of VS

On this episode, Jeff Austad of Ventilation Solutions joins me on the show to discuss some of the custom engineering services they offer to the composites & cast polymer industry.  Ventilation Solutions brings 30+ years of experience in providing engineered solutions for customers needing industrial air moving equipment, emission control, dust control, air handling, and…

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Episode 24: How to Develop a Sales and Marketing Plan that Gives Your Business Direction

This week Hank and Sharyn Yuloff join me on the podcast to discuss the topic of small business marketing & sales. Sharyn and Hank have authored 6 best-selling business books on marketing, sales, and human resources. Their company, Yuloff Creative Marketing Solutions, offers complete traditional and technological marketing plans for small companies who never thought they…

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Episode 20: Leading In Times of Crisis – Interview with Dirk De Vuyst

This week, I welcome Dirk De Vuyst back on the show to discuss the topic of Leadership in times of crisis. Dirk is the president and CEO of International Marble Industries and also a graduate of the EntreLeadership Master Series from Dave Ramsey.  If you’ve never read the book EntreLeadership, I recommend it. It’s a…

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Episode 18: How To Increase Your Company’s Sales in the Showroom

This week, Rebecca Erdmann of Sand and Swirl joins me on the show to talk about “showroom selling”. She and her husband Corey have owned their business since 2005, and like all entrepreneurs, they’ve learned some valuable lessons along the way of what works, and what needs improving in their business. Rebecca realized that selling on the…

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Episode 14: Helping Cast Polymer Manufacturers Prevent Material Waste, Lost Time and Unnecessary Labor Costs

On this episode, I welcome Marlo Stradley of Powerblanket on the show to discuss how they are helping composite/ cast polymer manufacturers prevent material waste and labor costs through controlled temperature solutions.  Powerblanket in located in Salt Lake City, Utah and back in 2005 they started with one problem, “How do you cure concrete quickly with maximum…

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Episode 8: Quality and Craftsmanship Since 1977 – Interview with Colin Stoesz of Award Marble

This week, I welcome Colin Stoesz of Award Marble on the show to talk about their company. His marble business is a family company established back in 1977 by his father Harold Stoesz. His family has nearly 100 collective years of experience crafting durable, long-lasting cultured marble and granite surfaces.  On this episode, Colin shares some great…

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