On this episode, I feature an interview with Daniel Den. He’s the co-author of the new book Ideas That Influence. His book aims to help business owners discover successful marketing ideas that break through the noise of the 9,999 ads their customers are exposed to every single day. You can learn more by visiting https://www.bigideasbox.com.
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On this episode, I feature an interview with Pravin Luthada, CEO of Addcomposites. He’ll be discussing AFP (automated fiber placement) technology and its applications for composite manufacturers.
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On this episode, we feature an interview with Vanessa Bohns. She is the author of the bestselling book You Have More Influence Than You Think. In her book, Vanessa draws from her research to illustrate why we fail to recognize the influence we have, and how that lack of awareness can lead us to miss opportunities…
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On this episode, Jesse Henry, CEO of Heartland joins the podcast to discuss how their company is helping the composites industry with sustainable feedstock materials. Heartland is a material science company that provides manufacturers with a sustainable source of additives like fillers, reinforcements, & mineral extenders to enhance products they already make. They work with local farmers to…
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On this episode, we feature a recent interview with Stephanie Scheller. Stephanie is the author of a recent book Marketing That Works for Small Business Budgets [Beyond Social Media]. She’ll talk about how she grew her business on a $0/month marketing budget during the pandemic.
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On this episode, John Schweitzer and Kyle Jordan of the ACMA join me to discuss a couple of topics. John will be discussing the ACMA’s Composites Sustainability Conference coming up June 4-6 in Denver, CO. You can learn more about this event by visiting https://acma-org.my.site.com/csft24. Kyle Jordan will be discussing the CCT Instructor Course that took…
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On this episode Blair Robbins joins me on the show to discuss the closure of the Port of Baltimore, and whether it will impact supply chains. Blair is a partner in the Transportation and Logistics Group at EisnerAmper, and has nearly 30 years of experience helping companies cope with supply chain issues, and challenges in inventory management due to disruptions from…
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On this podcast episode, I feature an interview with Elizabeth Chabe author of a new bestselling book called The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success. Her new book is a critical resource for entrepreneurs and technology professionals seeking effective marketing strategies to launch their innovations commercially. This new book addresses the gap between innovation and commercial…
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On this episode, Chris Hurdleston of ACS International and Dorfner joins me to discuss his perspective from the KBIS 2024 show in Las Vegas last week. The Kitchen & Bath Industry Show (KBIS) is North America’s largest trade show dedicated to all kitchen and bath design aspects. This is one of the sparkly sink bowls from Maestro Bath that…
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On this marketing minute, I share a story of how halitosis became a medical condition with a “cure”. The story is a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a…
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