On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested…
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On this episode, Dan Neumann joins me to discuss how a government shutdown will affect our industry for the short term. Dan is the Vice President of Government Relations for the ACMA. He has twenty years of experience in policy work, government relations, media, and data analysis. Also, don’t forget to put Feb 26-28 on your…
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This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology – including his most recent Think Like a Mind Reader. He is the founder of several consulting companies, a multiple author, a world-traveling entertainer, and a public…
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This week David Morgan, the chief strategy officer at Carbon Rivers joins me to discuss their upcycle programs in the wind energy, automotive, marine, construction, and glass fiber markets. Carbon Rivers is a Certified Small Business founded by engineers and scientists, headquartered in Knoxville, TN. Their process separates polymers and other organic materials from fiberglass reinforcement, allowing the…
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On this episode, I share an interview with Phil Masiello, the co-founder of CrunchGrowth. Phil has a long history of success in the business world. He is the founder of 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. He’s also the author of a book called Think-Engage-Thrive: Marketing Actions To Skyrocket Your…
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On this episode’s marketing minute, I’ll share the 4 W’s of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition.
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Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …
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On this episode, I share three questions to ask to help you create a better marketing story. This comes from the book The 10 Stories Great Leaders Tell.
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Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.
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On this episode, I share an interview with Nick Santhanam, author of the best-selling book, The Titanium Economy. While silicon valley tech companies tend to dominate today’s news headlines, many of the fastest-growing, most profitable companies in the United States are companies you’ve likely never heard of. These booming companies belong to a burgeoning sector—industrial tech….
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