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176: How to Use A.I. to Craft Compelling Product Stories that Resonate with Consumers

On this episode, we’ll be discussing how to use ai platforms like ChatGPT to create better story brands. The interview is with Brian Hennessy, CEO and Co-founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling. You can learn more by visiting https://talkoot.com.

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174: Discussing SAMPE 2023 – North America’s Premier Advanced Materials & Process Engineering Conference

This week, Scott Stephenson joins me to discuss SAMPE 2023 taking place next week (April 17-20) in Seattle, WA. Scott is the director of strategic initiatives and events at CompositesWorld, and also president & acting CEO of SAMPE North America.  This conference is where the advanced materials community comes together for face-to-face meetings, top-level education sessions, and panels led by…

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173: From Imagination to Fabrication: The Power of 3D Printing in Streamlining Prototyping, Tooling and Mold-Making – Interview with Fadi Abro of Stratasys

In the world of cast polymer and composites manufacturing, the ability to swiftly and accurately transform innovative ideas into products is crucial. 3D printing technology has unlocked some incredible possibilities in tooling and mold-making, that can revolutionize the way we approach the fabrication process.  This week I feature an interview with Fadi Abro, the Global…

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172: Discussing Design Trends and the Latest Issue of Cast Polymer Connection

On this episode, Genilee Parente, the executive editor of Cast Polymer Connection joins me again to discuss the upcoming spring issue. We’ll be discussing her profile story of Coni Marble as well as design trends from this year’s Kitchen and Bath Show. 

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171: The Four Questions That Drive Innovation Success

On this episode, I welcome Brandon Cornuke author of the new book The Value Proposition Matrix: An Innovator’s Guide to Four Questions That Separate Success from Failure.  In it, Brandon proposes a simple framework for founders to honestly assess the viability of their ideas. It is full of real-life stories that illustrate the Matrix and make it…

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170: The 1200 Words & Phrases That Every Salesperson & Marketer Should Know and Use

On this episode, I share an interview with Robert Bly, author of the book The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use. Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct-response marketing. He…

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169: Discussing the ICPA’s Washington DC Fly-In with Derek Hill

On this episode, Derek Hill of Syn-Mar Products joins me to share his experience attending the ACMA’s Fly-In last week up in Washington DC. He and some other ICPA board members attended to make sure Washington knows what issues are important for our businesses and the cast polymer industry through engagement with members of Congress, and agency…

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168: Discussing the Kitchen & Bath Industry Show (KBIS) 2023

On this episode, I welcome two guests to discuss this year’s Kitchen & Bath Industry Show (KBIS) in Las Vegas.  My first interview is with our own Marc Vidal of ACS International. He attended the big show last month and he’ll be sharing what stood out to him. 

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167: Discussing the Infrastructure & Sustainability Fly-In This Week with Dan Neumann of the ACMA

On this episode, Dan Neumann joins me to discuss the ACMA’s Infrastructure & Sustainability Fly-In that’s taking place in Washington DC this week(Feb 15-16). Dan is the Vice President of Government Relations with The ACMA, and he’ll be filling us in on some of the activities and meetings from day one. Several ICPA board members will be…

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166: Interview with Chris Bolte of Agean Bath and Spa

This week, Chris Bolte, president of Agean Bath and Spa joins me on the show to discuss their company-  a family business that started back in 1946. Chris represents the third generation of his family to run the business.

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