Episode 137: How Harley-Davidson Transformed a Tarnished Image Into An Iconic Brand
This week I welcome Robert Grede on the podcast. Robert is the author of the book Rebuilding the Brand: How Harley-Davidson Became King of the Road. In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the public’s opinion, the quality was substandard. Harleys leaked oil and were often broken down. Today, Harley-Davidson is…
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