Harley Davidson

Episode 137: How Harley-Davidson Transformed a Tarnished Image Into An Iconic Brand

This week I welcome Robert Grede on the podcast. Robert is the author of the book Rebuilding the Brand: How Harley-Davidson Became King of the Road.  In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the public’s opinion, the quality was substandard. Harleys leaked oil and were often broken down. Today, Harley-Davidson is…

Read More

Episode 135: Discussing The Buzz & Polycon with Chris Hurdleston and A Great Story on the Rebuilding of Harley Davidson

This week Chris Hurdleston of ACS joins me on the show to discuss some takeaways from last month’s networking event for ICPA members in Atlanta and some of the feedback he received. We’ll also discuss Polycon which is coming up right around the corner. You can get registered at https://polyconevent.com/polycon-2021-registration. Plus, I reference a great book…

Read More