On this marketing minute, I share a story of how halitosis became a medical condition with a “cure”. The story is a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a…
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On this episode, I share an interview I did with Tyler Alvarado. Tyler is the CEO of Continuous Composites, a company that’s on a journey to transform manufacturing. Continuous Composites began with a realization that composite manufacturing was a problem waiting to be solved. Their vision is to break the mold of additive manufacturing and advance…
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On this episode, Dan Neumann joins me again to discuss the 2024 Composites Fly-In taking place in Washington DC Feb. 26-28th. Dan is the Vice President of Government Relations for the ACMA. The Composites 2024 Fly-In will provide a unique setting to meet with Members of Congress and agency leadership to educate them on the valuable…
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On this first episode of 2024, we’ll be discussing the topic of the 85 Percent Rule. If you’ve never heard of the 85% rule, it runs counterintuitive to what most of us have been taught – which is to give your maximum output. Operating at 100% all of the time is not sustainable, and eventually…
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On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. His new book not only explains exactly how persuasion works in all forms of human…
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On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code. In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…
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This week Ryan Oner of AKPA Chemicals joins me to share some of the latest news from their company. AKPA Chemicals specializes in the production of organic peroxides & initiators. They will be featuring at CAMX in Atlanta next week at booth T44. You can visit their website at https://akpachemicalus.com.
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On this episode, Cindy Squires and Rebekah Stacha join me to highlight CAMX 2023 taking place down in Atlanta at the end of October. CAMX is the largest, most comprehensive composites and advanced materials event in North America. It offers a robust education program with a massive exhibit hall showcasing hundreds of manufacturers, distributors, and suppliers. You…
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This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology – including his most recent Think Like a Mind Reader. He is the founder of several consulting companies, a multiple author, a world-traveling entertainer, and a public…
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This week David Morgan, the chief strategy officer at Carbon Rivers joins me to discuss their upcycle programs in the wind energy, automotive, marine, construction, and glass fiber markets. Carbon Rivers is a Certified Small Business founded by engineers and scientists, headquartered in Knoxville, TN. Their process separates polymers and other organic materials from fiberglass reinforcement, allowing the…
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