ICPA

179: How to Deal with Toxic Workplaces (and Toxic People) – Interview with Pete Havel Author of The Arsonist in the Office

June 6, 2023 Jonathan 0:47:00

This week I welcome Pete Havel to the show. Pete is the bestselling author of the book The Arsonist in the Office: Fireproofing Your Life Against Toxic Coworkers, Bosses, Employees, and Cultures. His book is a survival guide for enduring the toxic workplace (and toxic people) and a call to action for a bold new approach to addressing…

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176: How to Use A.I. to Craft Compelling Product Stories that Resonate with Consumers

April 24, 2023 Jonathan 01:09:32

On this episode, we’ll be discussing how to use ai platforms like ChatGPT to create better story brands. The interview is with Brian Hennessy, CEO and Co-founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling. You can learn more by visiting https://talkoot.com.

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173: From Imagination to Fabrication: The Power of 3D Printing in Streamlining Prototyping, Tooling and Mold-Making – Interview with Fadi Abro of Stratasys

April 4, 2023 Jonathan 00:30:15

In the world of cast polymer and composites manufacturing, the ability to swiftly and accurately transform innovative ideas into products is crucial. 3D printing technology has unlocked some incredible possibilities in tooling and mold-making, that can revolutionize the way we approach the fabrication process. This week I feature an interview with Fadi Abro, the Global…

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171: The Four Questions That Drive Innovation Success

March 22, 2023 Jonathan 00:32:25

On this episode, I welcome Brandon Cornuke author of the new book The Value Proposition Matrix: An Innovator’s Guide to Four Questions That Separate Success from Failure. In it, Brandon proposes a simple framework for founders to honestly assess the viability of their ideas. It is full of real-life stories that illustrate the Matrix and make it…

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170: The 1200 Words & Phrases That Every Salesperson & Marketer Should Know and Use

March 13, 2023 Jonathan 00:46:56

On this episode, I share an interview with Robert Bly, author of the book The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use. Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct-response marketing. He…

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169: Discussing the ICPA’s Washington DC Fly-In with Derek Hill

February 28, 2023 Jonathan 00:20:54

On this episode, Derek Hill of Syn-Mar Products joins me to share his experience attending the ACMA’s Fly-In last week up in Washington DC. He and some other ICPA board members attended to make sure Washington knows what issues are important for our businesses and the cast polymer industry through engagement with members of Congress, and agency…

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167: Discussing the Infrastructure & Sustainability Fly-In This Week with Dan Neumann of the ACMA

February 16, 2023 Jonathan 00:32:33

On this episode, Dan Neumann joins me to discuss the ACMA’s Infrastructure & Sustainability Fly-In that’s taking place in Washington DC this week(Feb 15-16). Dan is the Vice President of Government Relations with The ACMA, and he’ll be filling us in on some of the activities and meetings from day one. Several ICPA board members will be…

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165: How to Boost Your Business to the Top of the Google Rankings in 2023

January 31, 2023 Jonathan 00:37:10

This week Rick Steranko joins me on the podcast to discuss how to boost your web presence to the Top of the Google Rankings in 2023. Rick is the founder of Spredx, a digital marketing agency based out of Sarasota, Florida. You can learn more about their company by visiting https://spredx.com. Don’t forget to register for the Buzz…

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164: How to Create “Mafia Offers”: Interview with Dr. Lisa Lang – Part 2

January 24, 2023 Jonathan 00:30:26

This is part 2 of my interview with Dr. Lisa Lang. She is one of the foremost Theory of Constraints experts in the world and has been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek. On this follow-up interview, we’ll be discussing the psychology behind the Mafia Offer.

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163: How to Create “Mafia Offers” Your Prospects and Customers Can’t Refuse – Part 1

January 24, 2023 Jonathan 00:30:53

On this episode, I welcome Dr. Lisa Lang to the show. She is one of the foremost Theory of Constraints experts in the world. She’s been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek. She is the president of The Science of Business, specializing in increasing profits for manufacturers by applying the…