On this marketing minute, I share a story of how halitosis became a medical condition with a “cure”. The story is a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a…
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On this marketing minute episode, we’ll discuss be discussing features, advantages, benefits, and ultimate benefits. Understanding and using all four of these can amp up your marketing and advertising game.
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On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code. In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…
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On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested…
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Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.
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On this episode, I share a previously recorded interview done with Sean McCool and Craig Simpson, author of The Advertising Solution: Influence Prospects, Multiply Sales and Promote Your Brand. During this interview, we discuss Craig’s book and how to create effective advertising copy that creates brand awareness, sells more products, and keeps your customers engaged. …
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