Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.
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This is the first episode of the Cast Polymer Radio “Marketing Minute”. These are quick sales and marketing tips to help you grow your business. Today’s episode is called The $250K Thank You Note. It’s a great example of how “snail mail” and personal touch still work in marketing.
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On this episode, I welcome Kyle Jordan on the show. Kyle is the new director of certifications with the ACMA. Their CCT program supports professional development and facilitates uniform training and technical skills. It’s the only certification program of its kind in the industry. This program is completed online and provides enrollees with all the resources…
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On this episode, Nick Ciparro joins me on the podcast. Nick is the founder and chief technology officer at ACCR, Advanced Composites of Carbon Rivers a global leader in the Research & Development of Graphene and Graphene related technologies. Graphene is a remarkable substance with a multitude of astonishing properties which earn it the title “wonder material”. Despite being…
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On this episode, we feature an interview with Joannie Harmon at IACMI’s annual member meeting discussing workforce education. The U.S. is facing a crisis when it comes to the workforce. Per a recent Deloitte report, US manufacturing is expected to have 2.1 million unfilled jobs by 2030. The Composites Institute has made workforce education and development a pillar of…
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On this episode, I feature an interview with Haley Marie Keith, the CEO of Mito Material Solutions. MITO’s technology is the “first and only” process to functionalize substances like graphene oxide and biomaterials—creating hybrid additives that give composites and thermoplastics lab-verified improvements in strength, durability, flexibility, and sustainability. You can learn more about their company by…
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On this episode, Brian Fitzgerald, the CRO at Augury joins me to discuss how A.I. is revolutionizing the manufacturing industry by using their software to predict & prevent industrial machine failure. Augury is a billion-dollar tech company that is unlocking production capacity, predictability, and sustainability while transforming how manufacturing teams work. You can learn more about Augury…
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This week I welcome Pete Havel to the show. Pete is the bestselling author of the book The Arsonist in the Office: Fireproofing Your Life Against Toxic Coworkers, Bosses, Employees, and Cultures. His book is a survival guide for enduring the toxic workplace (and toxic people) and a call to action for a bold new approach to addressing…
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On this episode, I welcome best-selling author Mark Mears to the show. He is the author of the new book The Purposeful Growth Revolution. In this book, Mark brings together 30 years of experience with Fortune 500 companies using scientific studies to create practical strategies for how leadership needs to evolve to help employees and businesses thrive in…
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On this episode, Genilee Parente, the executive editor of Cast Polymer Connection joins me again to discuss the upcoming spring issue. We’ll be discussing her profile story of Coni Marble as well as design trends from this year’s Kitchen and Bath Show.
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