small business markekting

222: How to Grow Your Business on a Small Marketing Budget – Interview with Stephanie Scheller

On this episode, we feature a recent interview with Stephanie Scheller. Stephanie is the author of a recent book Marketing That Works for Small Business Budgets [Beyond Social Media]. She’ll talk about how she grew her business on a $0/month marketing budget during the pandemic. 

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206: The Magic of Conversational Storytelling – Interview with David Garfinkel

On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code.  In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…

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192: Marketing Minute – How to Create Credibility in Your Marketing Messages

Today’s marketing minute on creating credibility in your marketing messages comes from the book, Secret Sauce: How to Pack Your Messages with Persuasive Punch.

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Episode 32: A Simple Email Marketing Strategy for Automating Cold Emails & Follow-ups

This week Ryan O’Donnell joins me on the podcast to discuss the topic of email marketing and how to automate your cold emails. Many small businesses today use email autoresponder services for reaching out to their customers and prospects. The problem with these services is that they typically don’t allow you to enter cold emails…

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