storytelling

206: The Magic of Conversational Storytelling – Interview with David Garfinkel

On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code.  In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…

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202: Why Storytelling Wins In Marketing – A Lesson From Schlitz Beer

On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested…

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Episode 73: How to Increase Sales by Mastering the Art of Digital Storytelling

This week I welcome Lisa Apolinski on the show. She’s the author of Persuade with a Digital Content Story!: How Smart Business Leaders Gain a Marketing Competitive Edge.  Lisa is the CEO of 3 Dog Write, a full-service digital consulting agency. She works with businesses that want to accelerate revenue and take market share using digital…

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