the ICPA

Episode 111: 5 Media Secrets Proven to Amplify Your Company’s Brand

This week, we’ll be discussing how to leverage the power of the news media to amplify your company’s brand locally. These are low-cost secrets (some don’t cost a dime) for getting more exposure for your business.  My guest is Emily Richett, a former TV news reporter and now the CEO of HAPPY PR, an award-winning publicity agency…

Read More

Episode 109: Where does Gen Z Want to Work and How Do You Attract Them?

This week I welcome Casey Welch to the show. Casey is the co-founder and president of Tallo, a company that connects the next generation of talent with opportunities in the workplace.  On this episode, we’ll be discussing the worker shortage for many industries including manufacturing and trucking. Casey will be sharing some interesting data from…

Read More

Episode 106: The Art of Effective Business Communication – Interview with Dr. Howard Rankin

Communication is one of the most essential human skills, but rarely are we taught how to do it effectively. This week, I welcome Dr. Howard Rankin on the show. He is the author of the book Power Talk: The Art of Effective Communication. He’s written numerous books and has an extensive psychology and neuroscience background. His…

Read More

Episode 105: How to Manage And Protect Your Company’s Reputation Online in a Social Media World

This week, I welcome Kent Lewis to the podcast. He is the founder and CEO of Anvil, an online marketing company founded in 2000, two years after Google officially launched as a search engine. As one of the oldest search engine marketing agencies in the Pacific Northwest, and one of the most award-winning in the United States, Anvil…

Read More

Episode 102: Why Dynamic Customer Experiences Follow a Recipe for Success – Interview with Best Selling Author Michael Sherlock

This week, Michael Sherlock joins me on the show to discuss her most recent book Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success.  Don’t be fooled by the name, or the hair color. Michael Sherlock is serious about business. Before launching her global training company, Shock Your Potential, Michael…

Read More

Episode 100: Discussing the POLYTECH Training Schedule and Other Details of POLYCON 2021 (coming up in two weeks!)

On this episode, we’ll be discussing some of the final details of POLYCON 2021 coming up in just two weeks (Sep. 13-15th)! Jennifer Towner and Larry Branan join me again, along with ReBecca Erdman of Sand and Swirl Inc. and Kirk Williamson of Tyvarian to discuss the Polytech training schedule for Monday & Wednesday, as…

Read More

Episode 99: How Companies Build World-Class Organizations Through Core Values

This week, I welcome Amie Devero, author of the book Powered by Principle. In the course of six years of research for this book, she distinguished many of the key characteristics common to the thousands of companies/ organizations that maintain better than average results & ethical performance over the long term. We’ll be discussing these key…

Read More

Episode 98: A Leader’s Recipe for Breakthrough Innovation

To compete and be profitable in today’s marketplace, you need big, creative solutions and you need them now. Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas.  This week I welcome Roger Firestein to the show to discuss how to come up with breakthrough ideas…

Read More

Episode 97: How to Reduce the Weight of Your Cast Polymer Parts, Improve Thermal Shock Resistance, and $ave Money

This week, I welcome Chris Hurdleston of ACS International to discuss the topic of reducing the weight of your cultured marble parts to help manufacturers save money on resin, labor, installation, and shipping costs.  Sponsors for this episode:

Read More

Episode 95: How to Take Your Company to the Next Level Through Radical Customer Centricity

This week, best-selling author Mark Boundy joins me on the show to discuss how to become more customer-centric. He is the author of the book Radical Value, which builds on the premise – The purpose of any company is to generate higher value than it costs to deliver. In his book, Mark takes this deceptively simple principle,…

Read More