This week, Paul Conover of The Engineered Stone Group joins me to talk about their company. The Engineered Stone Group is one of the newest members of the ICPA. The Engineered Stone Group is a European holding company consisting of four companies: Marmite, Acquabella, F&D Group, and MC Bath. Engineered stone is an innovative material that unites…
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This week I welcome Lisa Apolinski on the show. She’s the author of Persuade with a Digital Content Story!: How Smart Business Leaders Gain a Marketing Competitive Edge. Lisa is the CEO of 3 Dog Write, a full-service digital consulting agency. She works with businesses that want to accelerate revenue and take market share using digital…
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This week, Beth Kubinec joins me on the show to discuss her role as membership coordinator for the ICPA. In her new position, she’ll be helping to grow our association membership as well as assisting current members with getting the most out of their ICPA membership. Beth is a graduate of Cornell University with 23…
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This week Jeffery Brown joins me on the show to share how his company has been using YouTube advertising successfully to reach their target customers and grow sales. YouTube has been a major source of eye traffic his company has gained over the last 12 months with more people shopping online than ever. Jeff is…
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On this episode, I share a previously recorded interview done with Sean McCool and Craig Simpson, author of The Advertising Solution: Influence Prospects, Multiply Sales and Promote Your Brand. During this interview, we discuss Craig’s book and how to create effective advertising copy that creates brand awareness, sells more products, and keeps your customers engaged. …
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This week, I welcome Crystal Smith of Lone Star Surface, from Texline, TX as one of the newest members of the ICPA. She and her husband Mervin started their business just last year and she joins me to share their startup story. You can learn more about them by visiting their ICPA member directory page…
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This week I welcome economist John Dunham on the show to discuss the US economic outlook for 2021 and beyond. John is the President of John Dunham & Associates. John specializes in the economics of how public policy issues affect products and services. He has conducted hundreds of studies on taxes and regulation. He is…
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On this week’s episode, we welcome back Genilee Parente, the executive editor of Cast Polymer Connection to discuss the most recent issue, as well as some great takeaways from her article on “How COVID-19 is Affecting Marketing”. Sponsors for this episode:
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This week I welcome Brannon Pittman on the show to discuss some of the contributing factors of gel coat prerelease and how to overcome them. Brannon had a great article in the most recent issue of Cast Polymer Connection entitled “The Challenges of Gelcoat Prerelease”. On this episode, we’ll be discussing some simple steps to…
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On this episode, Luke Haas of Elite Marble joins me to discuss identifying & managing workplace hazards, and how to get buy-in from your team. Our discussion takes place during OSHA’s Safe and Sound Week (Aug. 10-16). Safe Plant Program As a reminder, the ICPA Safe Plant Program is based on the OSHA Safe + Sound…
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