the ICPA

208: Innovative Technology That Measures Surface Readiness for Bonding, Coating or Sealing at Any Point in The Production Process

December 6, 2023 Jonathan 0:59:24

On this episode, Lucas Dillingham of Brighton Science joins the podcast to highlight their company’s technology – a system that manufacturers to confidently assess surface readiness for bonding, coating or sealing at the point of preparation. You can learn more about their technology by visiting https://www.brighton-science.com.

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207: Rules of Persuasion: How the Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive

November 28, 2023 Jonathan 0:27:15

On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. His new book not only explains exactly how persuasion works in all forms of human…

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206: The Magic of Conversational Storytelling – Interview with David Garfinkel

November 17, 2023 Jonathan 0:58:58

On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code. In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…

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205: Interviews from CAMX 2023 in Atlanta GA

November 7, 2023 Jonathan 1:08:09

On this episode, I share some podcast interviews I had the opportunity to do at CAMX 2023 in Atlanta, GA last week. CAMX is the largest, most comprehensive composites and advanced materials event in North America.

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202: Why Storytelling Wins In Marketing – A Lesson From Schlitz Beer

October 16, 2023 Jonathan 0:05:22

On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested…

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201: Interested in Attending CAMX This Month? We Discuss the Largest Composites Event Happening in Atlanta Oct 30-Nov 22

October 9, 2023 Jonathan 0:21:22

On this episode, Cindy Squires and Rebekah Stacha join me to highlight CAMX 2023 taking place down in Atlanta at the end of October. CAMX is the largest, most comprehensive composites and advanced materials event in North America. It offers a robust education program with a massive exhibit hall showcasing hundreds of manufacturers, distributors, and suppliers. You…

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200: Interview with Daniel Neumann – Discussing How a Government Shutdown Might Affect Our Industry

September 29, 2023 Jonathan 0:25:01

On this episode, Dan Neumann joins me to discuss how a government shutdown will affect our industry for the short term. Dan is the Vice President of Government Relations for the ACMA. He has twenty years of experience in policy work, government relations, media, and data analysis. Also, don’t forget to put Feb 26-28 on your…

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198: Upcycling FRP Scrap into New Composite Materials – Interview with David Morgan of Carbon Rivers

September 16, 2023 Jonathan 0:24:20

This week David Morgan, the chief strategy officer at Carbon Rivers joins me to discuss their upcycle programs in the wind energy, automotive, marine, construction, and glass fiber markets. Carbon Rivers is a Certified Small Business founded by engineers and scientists, headquartered in Knoxville, TN. Their process separates polymers and other organic materials from fiberglass reinforcement, allowing the…

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196: The Four W’s of Direct Marketing

September 5, 2023 Jonathan 0:04:35

On this episode’s marketing minute, I’ll share the 4 W’s of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition.

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195: How to Get Testimonials From Your Customers With Ease

August 31, 2023 Jonathan 0:03:04

Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …