This week, I welcome Kent Lewis to the podcast. He is the founder and CEO of Anvil, an online marketing company founded in 2000, two years after Google officially launched as a search engine.
As one of the oldest search engine marketing agencies in the Pacific Northwest, and one of the most award-winning in the United States, Anvil prides itself on its ability to generate measurable results for its customers.
On this episode, we’ll be discussing ORM and how to defend your company’s brand online. Your online reputation determines how others perceive your business when they search for or stumble upon it online.
As someone who has a background in PR and SEO marketing, Kent will share some great advice for companies of any size.
You can learn more about Anvil by visiting https://www.anvilmediainc.com.
Also, Kent has written a number of articles on the topic of online reputation management that you can check out below:
- The Ugly Truth About Online Reputation Management
- Online Reputation Management: The New PR
- SEO PR Efforts Boost Visibility and Sales
- Online Reputation Management: Seven Strategies to Build Your Brand
- Discover The Secrets to Effective Online Reputation Management, Part 1
- Discover The Secrets to Effective Online Reputation Management, Part 2
- Online reviews: Building a framework for the reputation economy (Part 1)
- Negative bias: Best practices for responding to online reviews (Part 2)
