On this episode, I welcome Brandon Cornuke author of the new book The Value Proposition Matrix: An Innovator’s Guide to Four Questions That Separate Success from Failure.
In it, Brandon proposes a simple framework for founders to honestly assess the viability of their ideas. It is full of real-life stories that illustrate the Matrix and make it digestible for all types of learners.
Brandon has dedicated his career to helping innovators turn their ideas into growing businesses. He is a speaker, writer, educator, and entrepreneur. He has co-founded a consumer products company, served hundreds of startups and established companies as an innovation consultant, and led transformation and innovation efforts inside multi-billion-dollar businesses.
He also teaches as an Adjunct Professor of Design & Innovation at Case Western Reserve University’s Weatherhead School of Management.
You can learn more about Brandon by visiting https://www.valuepropmatrix.com.
