On this episode, I welcome Dr. Lisa Lang to the show. She is one of the foremost Theory of Constraints experts in the world. She’s been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek.
She is the president of The Science of Business, specializing in increasing profits for manufacturers by applying the Theory of Constraints, Lean, and Six Sigma for their operations and using what is called “Mafia Offers” to help their sales and marketing.
A Mafia offer is simply the offer you make to your market, to make them desire your products or services. But a Mafia offer is not to be confused with a USP or customer value proposition. A Mafia offer requires that you do something different to address your prospect or customer’s core problem.
On this 2-part podcast episode, we’ll discuss what a Mafia offer is and how to develop one that your prospects can’t refuse.
Dr. Lisa worked closely with Dr. Eli Goldratt, who is known as the father of the Theory of Constraints and author of the bestselling book The Goal.
