Marketing

264: What’s Happening in 2026? Discussing ICPA Events This Year with Jennifer Towner

On this episode, Jennifer Towner joins the show to discuss “The Buzz” and other events taking place in 2026. We’ll also be discussing the new Live Grout Free website designed by SpredX.

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263: Trade Show ROI Strategies: How to Turn Booth Traffic into Business

On this episode, Daniel Murphy, founder of Alcove Media, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes. Daniel breaks down why most trade shows fail to…

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261: The New Era of Online Search: How AI Is Reshaping SEO From the Ground Up

Artificial Intelligence is changing how online content is discovered and presented through AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about creating content that shows up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.

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252: Recapping the Composites Fly-In with Dan Neumann

On this episode, Dan Neumann joins the podcast to discuss last week’s Composites Fly-In in Washington, DC. This event provided a unique setting for members of the Composites/ Cast Polymer industry to meet with Members of Congress and agency leadership and educate them on the importance and capabilities of these materials. 

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250: Exactly What to Say: Magic Words for Influence and Impact – Interview with Author Phil Jones

On this episode, we’ll feature an interview with Phil Jones, author of Exactly What to Say on the show to discuss the magic words for influence and impact. Phil entered the world of business at the tender age of 14. With nothing more than a bucket and sponge, he went from single-handedly washing cars at weekends to hiring…

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249: Uncovering the Hidden Drivers Behind Consumer Decisions, Biases, and Social influences

On this episode, we’ll be discussing the hidden drivers of consumer choice with guest expert Nika Kabiri. She has spent 25+ years studying decision-making, with 15 of those in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the…

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245: Interview with Louisa Lewandowski and Kim Heinzen of American Bluegrass Marble

On this episode of Cast Polymer Radio, we feature an interview with Louisa Lewandowski and Kim Heinzen. They are the new owners of American Bluegrass Marble, a family-owned and operated business since 1978. Louisa and Kim bought the business back in June of 2024 and will share what attracted them to this kind of company….

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242: Interview with Darren Suggs, This Year’s Royce Newsom Pioneer Award Winner

This episode features an interview with Darren Suggs, co-owner of Marble Masters. Darren was this year’s Royce Newsom Pioneer Award Winner, becoming the 9th recipient of this honor. He and his brother purchased their business during the summer of 1980 and have been at it ever since.

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241: Black Sheep Ideas to Make Sales Effortless – Interview with Aleasha Bahr

On this episode, we feature an interview with Aleasha Bahr. She is the founder of the Black Sheep Sales Method™ and hosts a podcast called Sales is NOT a Dirty Word. Aleasha has over 15 years of experience customizing sales strategies to your personality, audience, and service. Her methods empower business owners to effortlessly convert up to 80%…

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240: Discussing AI with Futurist, and Technology Strategist Maurice Conti

On this episode, I feature an interview with Maurice Conti. He is among the architects of cutting-edge emerging technologies like Artificial Intelligence, immersive reality (AR/VR/XR), advanced robotics and manufacturing, and technology for sustainability.  Maurice was also the keynote speaker at CAMX 2024 this year. 

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