Marketing

209: How to Use LinkedIn Effectively for Business Growth

On this episode, Thomas Helfrich joins the podcast to discuss LinkedIn lead generation and business growth. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching. He is the author of the book series “Never Been Promoted” and hosts a podcast of the…

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208: Innovative Technology That Measures Surface Readiness for Bonding, Coating or Sealing at Any Point in The Production Process

On this episode, Lucas Dillingham of Brighton Science joins the podcast to highlight their company’s technology – a system that manufacturers to confidently assess surface readiness for bonding, coating or sealing at the point of preparation. You can learn more about their technology by visiting https://www.brighton-science.com. 

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207: Rules of Persuasion: How the Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive

On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive.  His new book not only explains exactly how persuasion works in all forms of human…

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206: The Magic of Conversational Storytelling – Interview with David Garfinkel

On this episode, I interview business consultant and copywriter David Garfinkel about his brand new book The Persuasion Story Code.  In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations. You can grab your copy here, and…

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205: Interviews from CAMX 2023 in Atlanta GA

On this episode, I share some podcast interviews I had the opportunity to do at CAMX 2023 in Atlanta, GA last week. CAMX is the largest, most comprehensive composites and advanced materials event in North America.

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202: Why Storytelling Wins In Marketing – A Lesson From Schlitz Beer

On this marketing minute episode, I share the story Schlitz Beer, and how the brand went from last in beer sales in the early 20th century to becoming the number one beer company in America. How did they do this? They hired advertising expert Claude Hopkins. After taking a tour of their facility, he suggested…

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201: Interested in Attending CAMX This Month? We Discuss the Largest Composites Event Happening in Atlanta Oct 30-Nov 22

On this episode, Cindy Squires and Rebekah Stacha join me to highlight CAMX 2023 taking place down in Atlanta at the end of October. CAMX is the largest, most comprehensive composites and advanced materials event in North America.  It offers a robust education program with a massive exhibit hall showcasing hundreds of manufacturers, distributors, and suppliers. You…

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199: How to Think Like a Mind Reader and Win More Business

This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology – including his most recent Think Like a Mind Reader.  He is the founder of several consulting companies, a multiple author, a world-traveling entertainer, and a public…

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198: Upcycling FRP Scrap into New Composite Materials – Interview with David Morgan of Carbon Rivers

This week David Morgan, the chief strategy officer at Carbon Rivers joins me to discuss their upcycle programs in the wind energy, automotive, marine, construction, and glass fiber markets. Carbon Rivers is a Certified Small Business founded by engineers and scientists, headquartered in Knoxville, TN.  Their process separates polymers and other organic materials from fiberglass reinforcement, allowing the…

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197: Marketing Actions To Skyrocket Your Brand In The Digital Age – Interview with Phil Masiello of CrunchGrowth

On this episode, I share an interview with Phil Masiello, the co-founder of CrunchGrowth. Phil has a long history of success in the business world. He is the founder of 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women.  He’s also the author of a book called Think-Engage-Thrive: Marketing Actions To Skyrocket Your…

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