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179: How to Deal with Toxic Workplaces (and Toxic People) – Interview with Pete Havel Author of The Arsonist in the Office

June 6, 2023 Jonathan 0:47:00

This week I welcome Pete Havel to the show. Pete is the bestselling author of the book The Arsonist in the Office: Fireproofing Your Life Against Toxic Coworkers, Bosses, Employees, and Cultures. His book is a survival guide for enduring the toxic workplace (and toxic people) and a call to action for a bold new approach to addressing…

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170: The 1200 Words & Phrases That Every Salesperson & Marketer Should Know and Use

March 13, 2023 Jonathan 00:46:56

On this episode, I share an interview with Robert Bly, author of the book The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use. Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct-response marketing. He…

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169: Discussing the ICPA’s Washington DC Fly-In with Derek Hill

February 28, 2023 Jonathan 00:20:54

On this episode, Derek Hill of Syn-Mar Products joins me to share his experience attending the ACMA’s Fly-In last week up in Washington DC. He and some other ICPA board members attended to make sure Washington knows what issues are important for our businesses and the cast polymer industry through engagement with members of Congress, and agency…

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168: Discussing the Kitchen & Bath Industry Show (KBIS) 2023

February 20, 2023 Jonathan 00:43:52

On this episode, I welcome two guests to discuss this year’s Kitchen & Bath Industry Show (KBIS) in Las Vegas. My first interview is with our own Marc Vidal of ACS International. He attended the big show last month and he’ll be sharing what stood out to him.

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165: How to Boost Your Business to the Top of the Google Rankings in 2023

January 31, 2023 Jonathan 00:37:10

This week Rick Steranko joins me on the podcast to discuss how to boost your web presence to the Top of the Google Rankings in 2023. Rick is the founder of Spredx, a digital marketing agency based out of Sarasota, Florida. You can learn more about their company by visiting https://spredx.com. Don’t forget to register for the Buzz…

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164: How to Create “Mafia Offers”: Interview with Dr. Lisa Lang – Part 2

January 24, 2023 Jonathan 00:30:26

This is part 2 of my interview with Dr. Lisa Lang. She is one of the foremost Theory of Constraints experts in the world and has been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek. On this follow-up interview, we’ll be discussing the psychology behind the Mafia Offer.

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163: How to Create “Mafia Offers” Your Prospects and Customers Can’t Refuse – Part 1

January 24, 2023 Jonathan 00:30:53

On this episode, I welcome Dr. Lisa Lang to the show. She is one of the foremost Theory of Constraints experts in the world. She’s been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek. She is the president of The Science of Business, specializing in increasing profits for manufacturers by applying the…

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161: Discussing Cold Weather Curing Issues and Multi-Component Peroxides with Dennis Fink of AKPA

January 9, 2023 Jonathan 0:22:40

On this episode, Dennis Fink of AKPA Chemical joins me to share some tips on how to troubleshoot gelcoat & resin curing problems related to the below-freezing cold weather we’ve all experienced recently. His diverse experience runs the gamut – from production supervision and management, research and development, to field technical service in polyester resins…

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160: How ChatGPT Can Skyrocket Your Company’s Digital Marketing Success

December 23, 2022 Jonathan 00:51:53

On this episode, Sean McCool joins me to show how to use ChatGPT, a new AI platform to improve your content marketing, email marketing campaigns, and advertising. This new AI software is really amazing and we’ll be walking through some examples of how to use it in your own business. To sign up for a…

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158: How to Use Behavioral Science to Improve Your Sales and Marketing

December 5, 2022 Jonathan 01:02:20

On this week’s episode, we’ll be discussing how to increase engagement, response, and ROI by harnessinghardwired human behavior and instinctive responses. I share an interview with Nancy Harhut. She is the author of the new book Using Behavioral Science in Marketing.