164: How to Create “Mafia Offers”: Interview with Dr. Lisa Lang – Part 2

This is part 2 of my interview with Dr. Lisa Lang. She is one of the foremost Theory of Constraints experts in the world and has been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek. 

On this follow-up interview, we’ll be discussing the psychology behind the Mafia Offer

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